Business owners may want to fill it up, but any website design and development professional knows the value of utilising white space effectively in 2019. White space is an essential design element. It is also a powerful tool for effective web design. Some web professionals even view white space as being as critical as good content. This is because judicious use of white space gives content (and the viewer) room to breathe and space to read. It helps to create an interface that is balanced and does not overwhelm visitors.

  • Why Negative Space Can Positively Transform Your Site

Often called negative space, white space is the space in between the elements of a page. It covers everything from line and letter spacing to the space surrounding margins and so on. It binds the mosaic together. Without white space, website design is unstructured, cluttered and simply overflowing the page. White space is an active element and a fundamental building block of quality web design. Text that is tightly spaced makes it a cluttered reading experience for users. Spacing too far apart can also cause readers to feel disconnected and lose their focus. With users facing increased information overload, content needs to be simply worded and effectively spaced for easy consumption.

  • Organising Content and Improving Readability

Correct usage of white space can improve readability by 20 per cent, according to research. Paragraph margins and line spacing while designing the page are absolutely essential. The amount of white space reflects the pauses the visitor takes while reading. The human eye perceives visual relatedness between closely grouped visual elements.

Those items which are closely related are perceived as connected. The amount of white space between content acts as per a visual cue. It demonstrates the relationship between different elements of content. Objects can be grouped by decreasing white space between them or divided by increasing it. Creating emphasis and focus is also easier if white space is used. This is why white space is the new normal for websites in 2019.

An interface that is cluttered overwhelms visitors and confuses them with too much data. Losing the core message of the page among the noise was never easier. By removing distractions, one draws the visitor’s eye to important page elements. More white space surrounds an object to which the eye is most drawn to.

  • Structuring Content

Effective usage of white space can direct the gaze of the eye from one element to another, providing visual cues to the information hierarchy on the page and guiding readers on the path through it. Natural scanning encompasses a Z-shaped layout. Then, there are more unexpected, interesting forms like asymmetrical layouts. These are effective for directing focus to particular page elements, as perfected by top brands like Dropbox.

White space is used as a means of improving user experience. But generous use of white space can also exude luxury and elegance. Despite its name, white space does not have to be white. Patterned or textured backgrounds can also work equally well. For long-scrolling sites, the use of white space is the key to keep the page flowing and manage the organisation, emphasis and focus of the content.

  • Why Web Design is All About White Space

White space is not wasted space. In fact, it is a website designer’s best friend. Effective and useful deployment of white space creates a design that is easy to interact with, comfortable and enjoyable. White space is also known as empty space and serves to highlight or draw attention to specific elements. White graphic design focuses user attention on individual landing page elements. Even though white space reduces clutter and makes website design aesthetically pleasing, it also serves other functional purposes, such as increased readability, improved concentration, greater user comprehension and enhanced user experience.

White space taps into the psyche and allows viewers a visual break while processing page content. This is critical for effective web design because exceptional information or visual data exacerbates cognitive fatigue. The resulting information overload makes it tough for readers to absorb and retain data. With fewer distractions and less clutter, it is easier for brains to process information and focus on what matters most. Failing to establish a wonderful first impression can impact your total conversions for a long time.

Better user experience translates into more profits. With everything crammed together, there’s no room to breathe, making it difficult to navigate, focus on what matters and comprehend the offer. Designers can display a balanced page using white space efficiently.

  • Optimise Content

White space is important for Pathwwway limited web design in 2019 because it acts as a directional cue and a visual aid, pointing towards most important landing page elements. White space is also designed around screenshots of company products, or images or videos of the same. Engaging media plays an important role in driving conversions. So brands need to add negative space around media to make viewers notice it more effectively.

Rather than reading an entire page of copy, online viewers scan a web page quickly to find the most valuable data. That is why designing the website copy in small chunks marked by bullet points or icons is critical. When this is coupled with white space, such information draws even more attention. Persuasive elements on the landing page like customer testimonials add trust and credibility. Companies like Outbrain have  succeeded in getting testimonials noticed by using white space. Another way to draw attention to convincing aspects of landing pages like badges and CTA buttons is also to use white space.

White space is an essential element of website design. It is an incredibly effective tool for any company website. White space can accentuate elements, direct attention to a wide range of features and make text prominent. With these many advantages, white space offers immense potential for web designers. White space therefore includes equal distance spacing around elements, facilitating seamless integration with other design features. It matches company branding, too.

Offering minimal design leads to increased sales and sign ups. So, increasing the amount of white space on the screen helps to direct attention to different elements. More attention is paid to specific sections like products, services, calls to action buttons or sign up forms. Increasing white space around elements means attention is driven towards these. Less distractions also make it easier to focus. White space means less elements can be featured at one go.

Posted by IT Pathwwway