With the growing number of mobile users, a computer is not the only medium used for surfing the internet. This scenario emphasizes the need for a responsive website design so that it is accessible on a myriad of platforms. This new contemporary mode of designing a website works by reformatting the website so that it is accessible by different devices like laptops, desktops, smartphones, and tablets. Thousands of people use mobiles and smartphones to search the internet. It is, therefore, mandatory for a website to have a responsive design for effectively regulating incoming traffic.

In addition to the benefit of adapting for different platforms, responsive web design also helps a website in improving its ranking on the SERPs. Here is how a responsive design can help with SEO.

#1 Usability

A responsive design can make your website appear more relatable and usable by the SERPs. Search engines like Google rank those websites higher which seem to be more useful and relevant to a search term. When a visitor immediately returns to the search page after browsing your website, the search engine considers that your website is either not relevant or not useful for the term searched by the user.

Research reveals that 46% of consumers are more likely not to return to a mobile site that does not function properly. Another study shows that users are likely to return to a search page if your website is not mobile friendly. In short, a website which does not support a responsive design is likely to have a higher bounce rate and lower ranking on the SERPs. Therefore, your website must have a responsive design to get a higher ranking on the SERPs.

#2 Duplicity Of Content

A responsive design ensures that the content is delivered through the same URL irrespective of the accessing device. This saves you a lot of time and effort to serve adaptable content rather than a duplicate content for each different device.

#3 Ranking In Mobile Search

According to the new strategy of Google for mobile ranking, special preference is given to the websites which are adaptable and compatible with multiple devices such as mobile, desktop, and laptop. In fact, Google uses mobile friendliness as an important indicator for ranking pages on SERPs. According to the recent mobile-first indexing strategy for a responsive website design, a website is indexed and ranked according to a mobile version rather than a desktop version. Adopt a responsive design for your website to ensure a better mobile search ranking.

#4 Building The Links

In a responsive design, when a person connects to your main website through a desktop, he also gets linked to a mobile version of your site and vice versa. In other words, when the visitor accesses the mobile-friendly version of your website, he can easily access the main web page by clicking on the link provided in the mobile version. This ensures a seamless user experience and allows all your links to be served through a single URL.

#5 Local Search

Majority of smartphone users use their mobile phone for performing a local search on Google. All those local searches may not convert into an online shopping but many times people tend to call a merchant for business. Studies reveal that 50% of the users performing a local search are likely to visit a store in their locality. Embrace a responsive web design to provide a mobile-friendly website that is likely to rank higher in the SERPs for local search to improve your business.

#6 Bounce Rate

A website which is not mobile friendly is likely to have a higher bounce rate in mobile searches. A higher bounce rate negatively affects the overall ranking of a website on the SERPs. To ensure better ranking, you should provide a desktop as well as a mobile version of your web page.

#7 Structure Of The URL

A responsive web design seamlessly serves the website content irrespective of the change in the URL. In other words, whether a user accesses a website URL on a desktop browser or a mobile browser, the content will adapt according to the page size and screen size. A responsive design provides various SEO benefits by ranking a page higher. Since the pages for the different platform are accessed by a single URL, the ranking is not divided among different pages.

However, you should provide an SEO friendly URL with a responsive website design. For a responsive web design to work effectively, you must fine-tune minor elements, such as:

  • Optimizing Images – You should optimize your images to appear correctly on different target devices. The optimization also helps in quickly loading the page on different devices. Compress your images for the mobile version of your website.
  • Design As Per Screen Size – your responsive web design must seamlessly adjust according to the screen size of the target device.
  • Flawless Presentation – The content of your web page must stay intact and display flawlessly irrespective of the target device.
  • Optimizing Touch – When most of the handheld devices come with a touchscreen, it is essential to have your web pages optimized for touch.

Do not forget to test your website on different devices to ensure a seamless user experience irrespective of the target device. A properly implemented responsive design can help your website acquire a higher ranking on the SERPs. Also, it will make your website accessible to more users via smart modern devices. A bonus benefit of a responsive web design is that you only have to manage a single website that can adapt to diverse platforms. You can conduct SEO campaigns more effectively with a mobile-friendly website. Responsive website loads quickly and is likely to boost your SEO ranking by ensuring reduced bounce rate. Embrace a responsive design for your website to ensure better performance on modern SERPs.

Posted by IT Pathwwway