The era of web designing for a single desktop screen is completely over. With the expansion of mobile websites, the web designing and development team needs to devise responsive sites, if your brand needs to stay ahead of the competition. Responsive web design is mobile-first, geared towards allowing design and code to respond to the device’s screen size. It gives the optimal viewing experience, whether one looks at the site through Android mobile, iPad minis or a massive cinema display.

While designing a DIY website on your mobile phone is not easy, responsive websites make sense provided you hire a professional web agency. Such sites utilise fluid grids, flexible images as well as CSS styling to alter site design and render it as per the width of the browser. For the designers, the final goal is seamless UI/UX of a website design across platforms and devices.

  • Why is Responsive Web Design Important?

If countless versions of a site are designed for every device possible, it would cost extraordinary time, effort and cash. Sites like these would require updates at the slightest change and this could escalate costs further. Rendering sites ineffective, canonicalisation of the text in desktop and mobile sites causes duplication of efforts and a further lowering of SERP rankings. Responsive design is an effective solution for future-proofing your website.

A key to responsive design is knowing the audience and the device used to view the website. There are over 2.6 billion smartphone users, and by 2020, it is tipped to reach over six billion. Mobile design has never been more critical. Responsive websites offer ease of accessibility on different screen sizes, browsers and devices.

  • How Easy Is It Really?

Remember there is no standard mobile size. Additionally, there are millions of screen sizes, browsers and screen resolutions out there. Each specific website attracts users across different devices. Endless combinations of browser sizes and devices necessitate the use of a professional web design agency for creating responsive sites.

Specifically, responsive web designs come for content on phones (under 600 pixels), tablets, larger phones and small netbooks (600 to 900 pixels) and desktops (over 900 pixels). Each of the layouts are included under the same text and graphical elements. Each is designed to best display the content, in association with user devices. For example, scaling the content relative to one another can be way out.

Additionally, responsive website design needs to be more than just converting desktop sites to mobile screens. User experience, interaction and essential content need to be studied while using a mobile device. This is why top website designers design the site around the content, keeping it in mind how the layout and element will work on desktops and how these elements adapt to a mobile device.

  • Why Less is More

When it comes to building a website on your mobile phone, less is more. The hierarchy of the layout is important in a smartphone-friendly site. But do remember that the mobile experience is more focused than a desktop and the space is limited compared to larger screen sizes.

The way users read and move across the site needs to be really clear across the key messages and there also should be clear comprehension of what the site is about. Tailoring the content and design around the experience is vital.

  • Flexibility and Navigation on Mobile

Flexible images are really important to design a responsive website. One needs to think about how the image influences sales. How will the image look on large desktops versus tablets versus small mobile screens? From the viewpoint of development, the code allows images to scale through percentage value to the width of a browser window. Navigation is also critical for mobile. The common methods for collation of large menus and content range across drop-down selections, hamburger style menus, expansion and collapsing of fields or horizontal tab scrolling.

  • Powering Unique UI/UX

Many gestures open up new design possibilities. Interacting with content through swipes and gestures are impactful. These empower the user. On mobiles, users can punch to zoom or slide images across a screen. Interaction impacts design in a big way. For example, responsive web design needs to focus on everything from the average size of a fingertip plus how it translates into UI solutions for cycling through image carousels.

Apple has even estimated the comfortable tappable UI element is 44 x 44 pixel. The limit is broken, thanks to real estate limitations online. Complex desktop designs further need to be adapted for small mobile screens. So how do web designers work past it? The focus is on flexible designs that create seamless experiences across users and devices.

Fluid grids are based on website layout design set on percentage values instead of set pixels. When this is applied to mobile screen size, the elements in the design layout need to resize in relation to one another. Media queries are another set of codes that are implemented when responsive sites are built. Having these in codes sets the condition for designs to adapt to screen sizes.

Responsive website design is a universal design challenge. But with the correct Pathwwway Ltd. web agency partnering you in this endeavour, it is easy to stay ahead of the others. Your professional web design agency stays updated with the latest UI or UX practices, designing around content, keeping images flexible and considering navigation while ensuring unique and positive user experiences are assured.

  • Why Choose Responsive Design?

Responsive design can solve a lot of issues for the website. It makes the site mobile-friendly, improves the way it looks across devices with large and small screens and increases time spent by visitors on the site. This can also improve search engine rankings. The final goal of responsive design is to avoid resizing, scrolling, panning or zooming that occurs with sites not optimised for different devices. Responsive website design also eliminates the need for a dedicated mobile website for smartphone users. Instead of designing multiple websites for different screen sizes, design one that automatically scales up or down depending on the device it is viewed on.

As global smartphone usage expands and internet becomes a thriving marketplace, the benefits of a responsive website design include flexibility, cost-efficiency, improved and enhanced user experience, search engine optimization gains and ease of management.

Posted by IT Pathwwway