Most websites in cyberspace today are developed with a content management system in place. But sites built using CMS can still be customised where the entire site is built from a scratch to fit the needs of the company. Pre-made templates or themes purchased off-the-shelf can never hope to match up to custom web design. A template site is only a great option if a project is simple. Less expensive upfront, however, templates can cost your business a lot in the long run, which is why they will never overtake customised website design as the best option:
- The Cost Factor
While templates are lower in cost compared to custom sites upfront, using a Pathwwway limited template means most of the website coding occurs without developers actually being involved in the process. This is why templates come with their limitations when you are looking to scale the site for a growing business. Additional costs pile up with more additions or upgrades to the site. Though template sites are fast to implement, there’s no room for elaborate coding. While templates are becoming more sophisticated, there are some limitations they just cannot overcome.
- Site Uniqueness and Originality
With custom web design, your site will look unique. With boilerplate templates, your site will look like every other site online. While skilled designers can minimise the problem with creative use of graphics and customisation within a template, but popular templates have been downloaded tons of times already.
- Limited Navigability and Graphics
Additionally, with templates, one is restricted in terms of graphic design and site navigability. A massive level of customisation is not allowed within templates. Moreover, even if you can make changes, you are stuck with the parameters of the templates for your graphic design and navigability. These can be simple design parameters, like restrictions on the choices for graphic icons or serious problems like functionality issues. Some templates are not well-made or maintained. Template sites are only as good as the template itself, and in many cases, these simply cannot match up to bespoke sites.
- The Problem of Responsive Interface
Keeping templates responsive is not easy. Not all sellers update their templates to be mobile-friendly and smartphone-first or adept at adjusting to different smart devices, screen sizes and browsers. If the template is not updated regularly, it can break up when developers install an update. Down the road, this can also cause the emergence of problems in hosting your site. Quality website hosting plans are not attuned to outdated templates. Moreover, functionality is limited in template sites. Adding ecommerce and other types of customised apps are either difficult or just plain impossible in template sites.
- Security is an Issue
Another red flag that comes into play with templates. Hackers, viruses, trojans, malware, spyware – the risks are huge in cyberspace. Developers sometimes customise templates through plug-ins and this can be a real problem. If a template that is not regularly updated is used, your site is more vulnerable to hackers.
- Getting the Best Fit?
Another big problem with templates, as opposed to custom web design, is that branding suffers because the site is not designed to fit you. Getting a template to fit your brand is not easy. Your site needs to be designed to specifically support your brand-building efforts in a consistent, persistent way. The branding will be stronger when the site is suited to fit you.
- Building A Site that Scales
Custom-built sites are flexible and can grow with the business. Significant changes are required for the design and functionality of the site. If one is working with a template site, starting over may be required in the event of major changes. It is easier to create or add features to custom sites. It’s also easier to update bespoke sites. Developers can fix any problem that occurs as a custom site is updated, because the coding of the site is in place. Making changes to codes in template sites is way harder and requires serious programming skills.
- A Question of SEO
Search engine optimisation is also way better for tailor-made sites. Web developers who focus on custom web design have the technical know-how to ensure your site is optimised for search engines. This is an essential part of the digital promotion, more so if the specific geographical area or product/service niche or segment is being targeted. Custom sites are necessary for ecommerce. If you need an online store, a template site is inadequate due to many reasons such as lack of scalability and security. Templates are overly simplistic, which is just not suitable for a virtual storefront that comes with innumerable product descriptions and images.
- Basic Features
Free/freemium templates come at a very high cost to your business. This is because these sites are generalised and very basic. The catalogue of templates is not extensive, either. The customisation of templates can be complicated, if you lack design skills. It takes time to adapt to basic templates and the end result does not turn out professional.
In addition, a template may come with certain useless features you may never use. These features make pages load slowly and heavily. Loading speed is one of the multiple variables to determine SEO rank and its value is growing year after year. Templates are perfect for those with limited personalisation and the same old boring design. Personalised web design by custom web designers can ensure your company site is unique and respects the image of your brand. Here, there’s total control over the design process.
- Design Optimisation to Achieve Goals
When it comes to custom web design, the process starts with a blank canvas. There are no predefined themes to place limitations on your imagination. Furthermore, the web designer crafts the site based on the business objectives communicated. This leads to the placement of buttons, text and top quality images where they function best. This also guarantees a better ROI. In a personalised web page, only the functionalities needed are included which guarantees a light look. A page with custom website design is 3 times faster than one made using a template.