Top social media platforms for business, such as Instagram and Facebook have become the most essential tools in a modern marketing kit. Internet marketing is revolutionizing the way business is done. More consumers are using these channels to find and engage with their favourite brands. That is why it is critical for businesses to be strategic about social media platforms used in marketing campaigns. The key to successful internet marketing is undoubtedly choosing the best social media platform for business. Here are some of the best social media platforms any business can use to get ahead while marketing online.
#1 Facebook: Still Relevant in 2018
Facebook is a best social media platform for businesses to reach their target market – regardless of whatever the audience may be like. With close to 2 million monthly active users, Facebook is the largest social media platform in the world with the most diverse audience. Users of different ages are logging into Facebook, and the largest demographic is the most profitable – Millennials aged 25 to 34 years of age. Additionally around 76 percent of US female audiences and 66% of the American male audience is on Facebook.
Close to 72% of online users have an income of over USD 75,000 spent on Facebook. Further, a healthy 74% of the audience has received a form of higher education. Consumers are educated and have money to spend, making it the perfect place for businesses that need to attract these users. The benefit of choosing Facebook is that you can connect with a diverse platform and use the digital ad platform. Facebook is a social media platform for business that integrates with e-commerce stores online. Users can purchase products and services through the social media platform and get shipping updates as well as order notifications.
#2 Instagram: A Popular Channel For Visual Impact
Instagram is another popular channel owned by Facebook and used as one of the most feature-rich social media platforms for business in 2018. Instagram has more than 700 million active users who log onto the app to enjoy video posts and photos from their favourite brands. According to data by Brandwatch, 50 percent of users follow Instagram brands. To assess if Instagram is one of the best social media platforms for business, check out the demographics.
Over 53% of users aged 18 to 29 are on Instagram. For businesses looking to reach users below age 30, this is the perfect platform. It is also a great platform for targeting user experience. Instagram’s unique platform has powerful benefits for your business. A big benefit of Instagram is the use of powerful and compelling visuals. Unlike other social media platforms, Instagram also offers a choice between image and video.
#3 Twitter: Go-To Social Media Channel For Trends
With an average of 328 million Twitter users globally, this channel is one of the top social media channels for 2018. Twitter is the ideal choice for the latest trends and news on a variety of different topics, making it perfect for sharing brand updates and joining the conversation online. An equal percentage of male and female users deploy this social media channel for interactions. A lot of Twitter users have some college experience and make a significant amount of money.
Social media platforms like these are perfect for reaching a wider audience globally online. Brands can tap the power of hashtags to reach and engage their audience. These hashtags permit people to follow and participate in conversations about trending industry topics. Hashtags can be used to reach new audiences who are interested in the content. Brands can also take advantage of trending topics to hit the right note with the audience.
#4 LinkedIn: Perfect for B2B Marketers Online
Acquired by Microsoft in 2016, LinkedIn is a leading social media platform for professionals. This is a popular platform for recruiting, as users can open up new job opportunities while having an overview of their job experience. LinkedIn is a social networking platform which is perfect for professionals as well as businesses promoting brands, as well.
This channel is best used for B2B or business-to-business brands that reach professionals and business decision makers. Demographics show that close to half of the users have a college education, with over 27% attending college. Half of LinkedIn users make over USD 75,000 per year. One of the top qualities of LinkedIn is that audiences on the social media platform are business-minded. This means they open up to networking opportunities and hearing about ways to improve the way they work or make the job easier.
#6 YouTube: Why Video is King
Founded in 2005, and acquired by Google in late 2006, YouTube has become the second biggest search engine in the world, right behind Google. What is more amazing is that YouTube users are watching over a billion hours of video each day and generate many views. This makes YouTube the perfect channel for reaching target consumers through powerful and engaging videos. With over one billion users, this video-sharing platform reaches more 18 to 49-year old consumers than any other cable network in the US. YouTube audiences include male as well as female viewers. Over 74 percent of users watch YouTube’s brand channels on a weekly basis.
This offers a great opportunity for companies to reach an engaged, interested and active audience on a constant basis. Further, the data shows 63% of users have taken on actions based on the brand or creator video on this video channel. It converts users at higher rates. The greatest perk of YouTube is that it permits video hosting without any restrictions. This is cost-effective as businesses publish video content driving more engagement and influencing conversions. These features make it perfect for internet marketing.
#7 Pinterest: Images That Interest
Images are the key USP of Pinterest. This platform is excellent for driving sales for internet marketing campaigns, as over 90 percent of users plan purchases using this platform. This graphics heavy platform reached 175 million active users since its launch in March 2010. This social media platform is ideal for brands with great images to share, which can be linked back on the site to drive traffic. Rather than using image focused social networks, Pinterest is oriented to be a catalogue of ideas for letting users start a voyage of discovery online. Pinterest’s user group is primarily female. In fact, close to eighty percent of the platform’s users are women and this is a great platform for reaching a female audience. This makes it the perfect platform for brands with services or products targeting women.