Developing smart building solutions or the early adoption of technologies is at the heart of intelligent web design in 2019. A year ago, the success of flat design was unbeatable. Web designers remain deeply intrigued by the advances in technology and the emergence of hi-tech solutions for effective layouts and designs. Website design trends are going on to generate a massive marketplace buzz. With the emergence of personalisation, web designing has become bespoke to suit each customer’s needs. Here’s the latest web development and design trends for 2019.
- Personalised UX Makes A Difference!
Personalisation of the website and design has been around for some time, but as consumers become more dependant and attached to devices, user experience will reach fresh levels. To increase conversion on the site, the aim of the game is to dive into details on how the site should be personalised based on person’s age, preferences and gender. Personalising the user experience leaves visitors with the impression that one is taking care of their needs, and so they will choose the service or product.
- Voice User Interface Can Strengthen Design Narrative
Allowing users to find and interact with the website using VUI or voice user interface is another step forward for the design narrative. A voice user interface permits people to use voice inputs for controlling computers and devices. The technology is new but evolving and with the rise of Alexa and Amazon’s Echo, creating websites with advanced innovation offers great value. Brands need to be able to focus on the full potential of the voice user interface to engage online customers in ways that transcend traditional trade barriers. Voice user interface makes the site interactive and practical, resulting in record traffic.
- The Importance of Context
Web design is now associated with context. Everyone wants a site that is fast and quick to use. Designs that load faster and are time saving become an essential part of the website development process as web visitors have a short attention span. Content that adds value by being user-friendly and visual makes the user experience pleasing and appealing. Website design is geared towards ease and convenience of use to grasp user attention. Engaging content and satisfying UX can make the web user experience infinitely rewarding. Exceptional web designers can work with interesting content, negative space, uncluttered navigation making the site easier to read and engage with.
- The Value of Minimalism and Bold Typography
Minimalist layouts are working out to be essential for attracting and retaining user attention. Typography on the web is getting bolder and bigger and this trend is increasingly becoming entrenched in effective design process. Using the right font-work can make all the difference to how much the readers focus on your content and how easily they are able to navigate the site.
- Rise of Augmented Reality and Virtual Reality
AR or augmented reality is slowly going mainstream in website design processes. In fact, many sales websites and apps are using this innovative technology to connect with the consumer. From Marriott to Adidas, winning brands worldwide are using AR elements for managing the site. Wearables are increasingly integrating with 3D on sites through innovations like VR headsets.
- GIFs and Animation: How Design Elements Impact the Big Picture
Excellent web designers are now using GIFs to be informative and interactive. While animations or GIFs offer value, the site can garner more views as well. This is because animated GIFs offer information that is easily digestible and quick to consume. Images have interactive options and engage users on the site.
- Sticky Design Elements Deliver a Consistent Brand Message
Sticky navigation is becoming another prominent attribute of web design because with sticky elements on the page, website visitors are increasingly engaged. Additionally, this gives the user more access to information. Sticky elements can be used to highlight a promotion, social media links, chatbots or call-to-action. If the site has plenty of content, one can use the arrow as a sticky element. This lets users have an option to click and offer convenience for a more pleasurable web user experience online.
- Why Chatbots Will Shape Design
Chatbots permit website visitors to ask questions in the absence of human interaction. For a business owner, this means saving money and time, as a live sales agent requires the investment of money as well as time. Increasing sales and efficiencies are the outcome. Chatbots can counter frequently asked questions, book a meeting, buy a basic item or resolve a complaint and make a reservation.
Some of the benefits of chatbots include 24/7 availability, instant responses, capability of remembering customer preferences as well as order history, recognising languages and learning from client feedback. The ideal chatbots for your sales site can personalise the experience for the consumer. Due to advancements in machine learning and AI, intelligent and efficient chatbots work well. New chatbots show up on web pages with massive levels of customisation to give a personable feel.
- The Emergence of the Progress Spectrum
Progress spectrums are effective ways of measuring progress in a seamless way and breaks up linear steps in websites. These web design tools offer guidance to the visitor on each step, helping them to know how fast they progress. This tool is common for ecommerce sites during the time of purchase and restaurants during the process of ordering. For B2B sites, a progress spectrum helps visitors to have a more enjoyable experience with the site, when they are completing the long form. For example, if an engineering firm or construction company is there, one needs to fill out more information than just an email and name. Uploading files and other requirements are needed. A progress spectrum certainly makes websites user-friendly as a result of this.
- Choosing the Right Colour Palette
While shadows have been the staple of web design for some time, change is on the horizon. Flat designs are monotonous and tedious and to combat this, it is essential to create the illusion of depth. Together with grid layouts and parallax designs, web designers are giving a more 3D feel to sites. This versatile impact boosts the aesthetics of the web page. Colour remains one of the most important elements in a website. It cultivates a mood, unifies a brand and puts together a user-friendly interface through visual landmarks. Though web pages are being established for systematic grids, designers are also changing to natural shapes and smooth lines. Organic shapes provide depth to the site and make page elements stand out. So whether it’s micro-interactions or building an unforgettable user experience, web designers in 2018 are certainly setting new trends.