The ecommerce web development trends for 2018 are evolving as technology advances. As people are making purchases from numerous ecommerce websites, online presence has become a necessity for every brand. E-commerce stores in the US alone generated USD 392.5 billion in 2017, according to Statista and the figure will rise by USD 400 billion per year in the present year. Around the world, e-commerce is growing rapidly and becoming a viable model for businesses across the globe.

With rising competition, business owners need to make their website more appealing, yet functional for users. Latest ecommerce trends and technologies have allowed developers to integrate various innovations in online websites and virtual storefronts. Using the latest technology, ecommerce web development companies seek to improve user experience of online shopping considerably. Here are the latest ecommerce web development trends in the IT sales industry.

#1 Virtual Sales Assistance

Many customers carry out online shopping, but most miss the personalized experience of interaction with sales assistance. This is where websites are offering real-time chatbots and assistance to allow customers to question, comment, and address concerns. Basic questions pertaining to customer queries can be answered through chatbots programmed to learn how one responds to numerous customer queries. Most complex issues and queries can be answered by sales managers and staff.

#2 Responsive Sites for Mobile Shopping

Most customers in coming years use tablets and smartphones for making online purchases. As per Gartner, mobile ecommerce revenue in the US grew to 50% with the assistance of mobile engagement behaviour. Gartner found that mobile commerce yields 22 percent revenue from digital commerce. Developers in the field of ecommerce web development need to be clear about creating payment methods that can be seamlessly integrated into online stores for mobile users.

One-to-one communication has risen. More businesses are communicating content, promos, and information using messaging apps like Facebook Messenger, Whatsapp and many more. Messaging apps are like emails where businesses can send messages to customers. While top ecommerce websites use live chats onsite, messaging apps like Whatsapp, Twitter and Facebook Messengers are critical tools for better customer service. This is one of the top ecommerce web development trends in present times.

#3 Increased Security

The added benefits of online shopping for customers do not work well till the details of customers are securely added. Online details and credentials must remain confidential. Hackers are paying money to exploit social accounts, steal credit card information and gain data. As ecommerce websites increase in popularity, extra security measures are required with an additional password and two factor authentication.

#4 The USP of iOT

McKinsey research had found using iOT in ecommerce web development is set to raise the revenue between USD  410 billion to 1.2 trillion by 2025. With the aid of iOT enabled websites, connected devices can be used for communicating with customers, tracking behaviours and sending new offers and promotions. So, ecommerce development companies are increasingly offering a connected shopping experience. Whether it’s single-click purchase, virtual sales assistance, iOT, messenger apps, mobile shopping or more, ecommerce development trends are competitive and businesses are changing rapidly.

#5 Apps are Happening!

Whether it’s recommending targeted products, offering as well as managing loyalty rewards, providing fast product searches, enabling secure, quick and easy checkout options and suggesting store locations near users, ecommerce mobile apps have hit online web development with a vengeance.

Mobile ecommerce apps allow a non-cluttered interface for purchasing as well as viewing products. As developers build upon innovations, more exciting ways to retain, attract and serve customers through mobile applications will result.

#6 The Rise of Big Data and AI

Big data and AI are merging to bring intelligent, data-driven automation by setting retail prices online. Rather than deciding how much to charge on the basis of competitor pricing, weighed against costs, AI and Big Data can help in the field of predictive pricing. Predictive pricing platforms use machine learning to enable retailers to set web prices based on scientific analysis.

Analytics is also changing the way web platforms are run. This includes understanding competitor pricing in real time, projecting product demand based on various market factors, customer analytics and product sales history. Predictive pricing utilises  powerful machine learning algorithms and Big Data to suggest optimal prices for customers each time a purchase is intended.

#7 Live Streaming Big Business Moments

Letting a global audience learn about product launches, or big business moments such as achievements and milestones with videos is the hottest ecommerce trend. Ecommerce site development has also marked this new trend, whereby businesses are now personalizing their communication and building brand authenticity through videos about their corporate presence.

#8 Virtual Reality and New Technologies

Virtual reality enables customers to visualize products and give near real, distinctive shopping experiences. AR and VR effects are further improving the e-commerce business. API technologies are further help the integration of products within the content by establishing a connection between content platform and online retail stores.


Ecommerce site development trends in the IT sales industry are changing as the technologies evolve and new innovations appear. From chatbots to messenger apps, mobile e-commerce apps for web development platforms and more, the ecommerce technologies are rapidly growing. Ecommerce website development has moved to dynamic, agile and responsive sites that add value to the business.

This is what brings in new leads, and potential customers. IT sales is changing and adapting fast to automation in terms of analytics and the inclusion of VR and AR into the marketing mix. With every new trend and technology, you need an expert marketing and website design agency to decode these for you. After all, your website is your calling card and virtual storefront all rolled into one.

Web development is as much about understanding what the customer wants, as it is about comprehending the changing trends and how these translate into a better user experience for viewers online. Opting for an experienced website design and development as well as marketing services provider can ensure your website becomes a powerful marketing tool. Choose website marketing, design and development from a professional agency and watch your business grow.


Posted by IT Pathwwway