With a share of close to 26 percent of global internet users, English is the most commonly spoken online language. But if your site is multilingual, you net viewers from not just the English speaking population, but non-native English speakers as well. This includes 74 percent of the online population or around 2.5 billion individuals.
But, how do you ensure that your multi-language site is not lost in translation? Choose quality widgets and plugins recommended by the Pathwwway website production team, if you want to be safe rather than sorry. There are several high-quality translation plugins and widgets Pathwwway recommends, as the online environment evolves and new language markets are emerging.
More Chinese surfers are joining the web and the wave of other languages is far from receding when it comes to multi-language websites. Language is a key selling point, given that brands like ASOS grew their revenue by 39 percent after rolling out Chinese and Russian versions of their site.
The increasing reality is that individuals are working and selling to multilingual audiences worldwide. Widgets vary depending on content automatically translated through machines, language versions attached to posts and displayed as required. Translations are further divided into several posts and pages for some of these widgets. For others, language versions are sub-sites in a multi-site set-up.
#1 Google Language Translator
This is a WordPress translation plugin based on the well-known Google translate service. All you need to do is download, install, configure and you’re set to go. With eighty plus languages available through Google Translate, this widget utilises it easily. It enables translation for specific or available. This translation widget can be interjected and filled in anywhere via shortcode.
This plugin connects your site to a translation network called (you guessed it!) Lingotek, too. It offers three modes for translating, namely by the machine, through the translation team or platform’s pool of translators. Track the state of your site’s translation in convenient progress bars. Additional features include up to 100K characters free machine translations through Microsoft Translator API.
It offers as many languages as one needs, translating posts, pages, categories, media, menus, tags and much more. There’s an in-built professional text editor for translations. The widget also switches via languages and finished translations can be automatically published, making it one of the top widgets for the Pathwwway website production team.
#3 GTS Translation
This is a machine translation widget with a twist that sets it apart, according to Pathwwway website production professionals. This translation plugin has content translated via machines but it is post-edited by professional experts. Additional features include access to thirty plus languages and translation of meta tags and permalink URLs for additional SEO benefits.
#4 qTranslate X
The qTranslateX is a plugin that enables you to create several language versions in the same WordPress editor, making it convenient to produce content translations. The plugin is a set up that the front-end language switching takes place sans additional server requests. Many languages are built into the plugin. The focus is on translating titles and other custom fields through shortcode. There’s also an automatic translation of date and time formats for easy readability.
The widget has one language per URL and three different available URL formats. There’s also a customisable language switcher and language-specific sitemaps for Google XML sitemaps and Yoast SEO.
WPML is a WordPress translation plugin that can take care of multi-language management. Connecting the site to professional translators helps in taking care of content transcription. The plugin is ready for ecommerce and supports multi-user translation. It also offers plug-and-play support for 40 plus languages. This widget lets you translate pages, posts, custom post types, menus, taxonomies, menus and theme strings. Translation platform embedded within the plugin gets the content translated, reviews and professionally edited. There is also outstanding support by the development team and active development.
#7 Ceceppa Multilingua
This widget, according to the Pathwwway website production strategists, is a hybrid between WPML and qTranslate X. While all the content is edited on the small screen, it gets stored in separate pages and posts. The plugin has powerful features like capabilities for translating strings and language-based specific recent posts plus text widgets. There are separate, SEO-friendly URLs for different language versions. Additionally, there are widget title and theme string translations, and different menus for different languages. Moreover, visitors can be redirected to the browser language and there’s support for custom post types.
This core plugin manually translates webpages, individual posts, specific categories, particular tags, distinct menus and widgets. It creates additional languages with native in-built support for the Yoast SEO and All-in-One packs for SEO. It also comes with a front-end language switcher and one-click switch of administrator language.
The Pathwwway website production team recommends this plugin because it creates content, categories and more elements as usual and assigns them to different languages afterwards. The content is then stored separately. Multilanguage works with themes and plugins developed as per the codex. Native support for 76+ languages sets this widget apart. There are many more language options. Language switcher widgets come with different style options. Additionally, site search is automatically performed for languages.
Last but not least is the Polylang plugin. This widget creates content and defines languages manually. Further, Polylang can be combined with Lingotek for accessing professional translations. There is also a tool to migrate translations from WPML. Another strength is that one can deploy as many languages as one wants using this plugin. Besides standard content, the plugin supports custom post types, sticky posts, custom taxonomies and RSS-feeds as well. Using a subdomain or separate domain for each language is also allowed. Additionally, language switching via widgets and menus work out well using this plugin.
If one is looking for a plugin that supports RTL languages, WPML is the best option. This plugin is popular, comprehensive, updated and constantly maintained. The plugin allows translation experts and comes with premium support. If Google translate is the key preference, plugins like Google Language Translator are a perfect choice. So, it all depends on the requirements. These multilingual plugins offer exceptional value for multilanguage sites that are easily accessible and reach out to wider audiences.