In a world where everyone is in a hurry and time is woefully short, these 10 web design rules for 2018 can make complex ideas simple and interfaces easy to understand, as well as engaging and informative. These web design rules are a great tool for branding and catching interest, as well as sustaining it. Read on to know why these top 10 tips rule the web design industry in 2018!
#1 Try Special Effects With Animation to Give Design an Edge
Animation is one of the most amazing web design tools to trigger user engagement. Animation is set to grab the user’s attention and boost the conversion rate. Animations through apps, icons and logos create a lasting sensation when it comes to building brand awareness. Special effects have contributed to even more innovation in the world of animation. Bubble animations, interactive scroll-triggered animations and animated logos are just some ways to clean up your user interface and add to the utility of the website through interactive elements. Drawing users down the funnel to the point of conversion is greatly enhanced if web design incorporates animation.
Rather than opting for a fixed logo, try animated logos for sharing the story of your product and building a strong brand narrative. Animations are one of the biggest strengths for showcasing brand uniqueness in the digital world, creating a strong personality for the brand and making it more dynamic and less static. Additionally, basic animated GIFs are also making a comeback. A vast volume of creative tools are now available to designers opting for specialised animations.
#2 Experiment with Colours, Try Vibrant Hues
When Google introduced Material Design in 2014, it led to a redefinition of web design, especially with respect to colour. 2018 is the year for vibrant colour schemes, double exposure, gradients and photo saturations as pictures and images become central to visual storytelling crucial for brand-building. Brands are designed and defined through symbols, shapes and logos besides words, but the leading component is colour. Colour raises the identification of any brand by 80%. Bright colours and gradients are a reflection of the personality of the company. For colours and typefaces, avoid what’s safe and experiment with bolder themes and micro interactions using visual elements and animations.
#3 UX writing matters: Why Content Will Always Be King
UX writing designs and moulds the conversation between a brand and its user. Content is what people see first when they look at websites and apps. UX writing has become popular provided it’s self aware, precise, clear and consistent. It has to be concise and communicate plenty of meaning. Text is as important as design whether it’s 2008 or 2018!
#4 Embrace New Technologies like IoT, Voice Search and More
Voice searching has taken the website design and development industry by storm. With voice search becoming more advanced and functional in 2018, more users are attracted by this website feature. Close to 41% of adults, according to one research estimate, use this site feature. The future of web design centres on audio, not just video or images. Connecting IoT with web services has gained momentum. IoT makes a growing network of devices available to heighten a web experience. A lot of IoT interfaces on sites will permit communication with smart devices.
#5 Web Design= Creative Storytelling
Storytelling holds centre-stage in web designing for 2018, with the potential to make or break a user’s experience. Text-heavy sites are giving way to lighter, minimalistic designs as websites become more personal and interesting with the inclusion of storytelling concepts. As social media expert Seth Godin has remarked, the power of a good story should never be underestimated. With well-crafted information, designers create sites which carry the threads and narratives forward, promoting instant brand awareness and recognition.
#6 Disrupting User Experience Through Sticky Elements and Unexpected Hues
2018 is the year when user experiences need to be disrupted through unexpected colours, movements and typography. Sticky elements like hello bars are reducing friction while sharing messages that are clear yet not in-your-face. Fluid shapes are in this year. 3D layering and material design are accompanied by shapes with depth and movement. Flat designs, bold eye-catching colours and fresh appeal for Millennial users is a must.
#7 Use Inventive Typography To Create Magic With Fonts
Typography is a key digital web design trend which has become a crucial design element in 2018. Images are being replaced with colourful, aesthetically pleasing and playful fonts. Creating new personalised typefaces bring about a level of customisation that adds value to user experience. Simple, clean content, bold typography and interesting, visually appealing fonts are the order of the day and the need of the hour.
#8 Welcome Flat Design 2.0
Flat design is still alive, but it has adapted to stay relevant in 2018. So-called semi-flat or flat 2.0 designs rely on nuance and depth. Gradients and shadows in moderation add to it. Flat design is associated with many winning brands such as Instagram, Stripe, Apple, MasterCard and Dropbox. Additionally, depth determines visual hierarchy and creates more focus on CTA buttons on screen.
#9 Use Illustrations: Why Pictures Speak a Thousand Words
Rather than cookie-cutter sites, illustration is in demand for helping brands to stand out. It is also an amazing way to inject personality into a site. Visually engaging, functional and simplistic, illustrations are the dynamic element that add vibrancy to sites. Apart from this, they breathe life into content too. Web design needs to strike a balance between creativity and functionality – illustrations help in this.
#10 From Responsive Designs to AI: Opt for Chatbots
AI/Artificial Intelligence has worked its way into mainstream web development and design. Conversational interfaces or chatbots are one of the latest technologies to make a big difference to interactive sites, giving a whole new edge to responsive, mobile-friendly designs. Now you can actually have a conversation on the move and get important information about a brand through mobile-first sites that harness AI. Responsive design movement in 2010 revolutionised website design. Designs that push the limits and kinetic emails that add value are just some of the reasons web designers are keen on AI in 2018.