In 2019, if your small business lacks a website designed to attract customers to a business, you’ll be left behind as competitors surge ahead. Building a website need not be expensive. With the right strategies, your company can reach top ranks on search engines like Google’s results page. Small business website design matters, because a website impacts customers in a lasting way, and you don’t get a second chance to make a great first impression. A well-built small business website design helps customers to know your small business is relevant in the industry. Here’s how you can design your small business website on a budget and do a great job of it:
- Be Clear About The Type of Website You Need
Types of websites include simple business store-fronts, ecommerce and complex design, portfolio selections, to name just a few. A simple virtual store-front provides information about the business, the team and regularly updated valuable information. If your small business has different product lines or services, you may need portfolio websites. Ecommerce sites are for selling products online. Complex designs are with login features for clients, complete with user dashboards, membership tiers and additional security. A simple storefront is least expensive, followed by portfolio and ecommerce designs. Complex designs are clearly the most expensive. So choose wisely.
- Choosing the Right Domains
Domains are like property addresses, helping individuals to find you. Free domains may be available, but they are less official looking. Choose your domain name carefully, as it impacts your brand. Some domains are easy to purchase. The cheaper domains are available by choosing unique company names or adding .info or .org instead of .com. Domain names and hosting platforms can also cost more or less, depending on the service provider you use.
- Opting for the Right Design and Template
It is most expensive to custom design your small business website. But it is well worth the investment. If you opt for a leading but affordable small business website design company, you can get the best of both worlds. Your focus should be a site with better design and functionality. Some designs can cost more if you’re building a complex design rather than a simple virtual storefront.
- Ease of Maintenance
Another key area you need to look into is the maintenance cost. Launching a website comes with a one-time fee and added renewal fees. These include hosting and domain names. But keeping a website relevant requires paying for updates and maintenance. One needs to invest time, delegate to team members, hire employees or outsource Pathwwway limited work for keeping websites relevant.
The best choice is to opt for a professional website design and development agency. After all, once the website is built, the work is definitely not over. To have a quality and top-performing business website, you need engaging copy and content with relevant services and fresh media plus updated information.
- Be Clear About How Much You Can Afford to Spend
Don’t forget to consider the small business website design costs. Be clear about how much you can realistically spend on design. A virtual storefront can cost your small business anywhere around $3000, while a portfolio site will be double that. On average, ecommerce websites fall between $6000 and 15,000 and complex sites cost way more.
Opt for affordable web design solutions and work with custom developers, if you want your small business to stand out in a competitive industry. Your website requires both time and money. However, modern consumers spend a major part of their time researching and making purchases online. The Pew Research Centre reports that 8 of 10 US shoppers go online. For those looking to cash in on the internet and ecommerce industry, a small business website design that looks unique is a must.
- How to Budget For a Small Business Website
Your business site is the most important part of digital marketing efforts. This is what prospective customers first see. It is everything that you publish and link back to. Hiring a premier web agency helps to boost the returns on investment and understand all the potential costs, issues and roadblocks that come up during the website building process. You are ready with the expertise you need to get results if you hire a specialised web agency. Preparing for the right design processes and keeping your budget in mind is the way to a quality small business website that serves to engage prospects and bring in qualified leads.
A website requires experts for not just design or coding, but all of it. Small business website owners need to focus on hiring the right agency for looking at everything from building and coding your site to designing and creating visual elements. From the content and copy to the layout and graphic design, front end and back end development to SEO and marketing, you need experts from each and every field to make your business site a success.
Understand that after your website is built, website development is not over at all. Updating and maintenance of your website will take an average of 15-17 hours per month. This includes changes or rewrites to copy and switching images on the site, making security updates and ensuring the site runs smoothly to meet current web industry best practices and standards.
- Why Not Opt for DIY?
When you budget for a website, you need to consider not just the cost of vendors involved, but the maintenance and management costs incurred over the years as well. This is why taking the DIY route is actually cost-ineffective in the long run. Instead, make the investment upfront, because taking the DIY approach can be a real problem, especially if your team lacks website design and development expertise.
When you choose the DIY route, you get saddled with graphics that don’t suit the layout or colour scheme, copies that are not fully optimised for search engines, broken links that impact user experience and devastating hurdles during updates. Costs of developing a completely new website from the ground-up ranges across $5000 to 25,000. It all depends on the developer and scope of your site, Then, there are ongoing maintenance and support costs as well.