Small business website design must be affordable. A website is critical for entrepreneurs, home-based businesses, small businesses and SMBs selling products or services. Enabling potential customers to either find the business site through a Google search or marketing collateral is the key to developing and creating new customers.
For a small business, a website serves as an extension of the business card, with information about the business and services offered. Websites detail backgrounds, experiences and other credentials to get potential customers more confidence in deciding whether to take the sales process further. Creating a value for money website for a small business is vital. Here’s how small business websites can be designed for less than USD 1000.
- Choosing the Right CMS
Knowing what you want to execute through your small business website design is crucial. It will further guide you on how to develop it going forward. Tying in with social media channels is a cost-effective way to boost viewership. Based on how you plan to use your website, choosing the right content management system that is affordable is easy. There are many free open source website CMS systems with minimal costs for various add ons.
If the key purpose is ecommerce, choose a CMS designed for this. Free or low-priced add ons work with popular free content management systems like Joomla and WordPress . Use a CMS that is free and flexible, as these content management systems come with appealing sites that score on functionality as well. Additionally, there are add-ons which provide exceptional functionality for the website with zero coding effort and no programming.
You can avoid coding a website from a scratch by using such CMS. Easy to use, open source CMS use templates to provide the right look and add ons to give your website additional functionality. Plugins are available for ecommerce, social media, video, podcasts, picture galleries, memberships, newsletters and more.
- Choosing the Right Web Hosting Solution
Once you decide the CMS, you need to choose the perfect web hosting solution. Web host refers to the remote location where websites and related software are made available to visitors. Speed and number of visits determine which web hosting solution is correct. Shared or dedicated hosting are the options before you. Another factor to consider for your small business website design is whether the web host provides for automatic installation of chosen content management software. Most popular hosting services enable this feature. The host’s support services also come into the equation, while considering which service offers value-added benefits.
- Choosing the Right Template and Plugins
Once the CMS and web hosting solution are selected, you need to consider other features like templates. With a content management system, you can choose from hundreds of different templates that provide your website the feel and look you want. Some templates are themed to particular products and services or have in-built features that make it valuable for your business. For instance, if you are looking for templates for selling retail goods, the template needs to have critical features and a relevant background that enables listings to be showcased. While free templates are available, even premium templates are available for a small fee like USD 25. Choose a template that meets your web design goals.
Apart from templates, your small business website will also need add-ons to provide functionalities for your site and make it simpler to use. Add-ons and plugins available along with CMS like WordPress are readily available at reasonable prices. Even while adding e-commerce, providing social networking share buttons, start podcasts, incorporate videos and run newsletters, polls or surveys.
- Choosing the Right Web Layout
For flawless small business website design, you also need to think about what your website will look like and how it will be used. This includes visuals like logos, menu selections one needs to make available and the choice of information to be put on each of these pages. With different ecommerce sites, you have the choice within the software itself to set up the virtual storefront with the right style and format.
Templates for content management systems use structured approaches to add on traditional content and add-ons with specified information and content that can be positioned on the page. So, based on the structure of the particular template, you can highlight your products and showcase your services. Choosing the right menu selection is important, as is choosing the submenus off main menu selections. Think about how you want to organise and structure the information and which affordable template meets all your requirements.
- Choosing the Right Images
If a template is chosen with visual elements, other graphics can further supplement or replace it. Making pages professional looking is as important as appeal and visual impact. Visuals can be chosen from professional freelance sites, or even self shots to cut down on the cost of visuals. Images of your products and graphics that illustrate processes or approaches deliver a competitive edge.
- Choose a Fresh, Unique and Simple Design
The website reflects a brand. It is the first impression visitors form when they visit the site for the first time. If off-the-shelf templates are used, your website will look like thousands of other sites on the net. As small businesses grow, a standard template may not fit the bill.
Consider the homepage, for example. It is typically the most important page as small businesses and startups have fewer than a dozen pages in total. Templates may look amazing, but these may lack functionality. So, choose a reputed website design company for customising your site, and you will be able to access a fresh and innovative design. Additionally, consider a professionally designed logo rather than relying on stock clipart.
- Heed Site Load Times
Additionally, people are impatient while loading the site. If your site is costly to design, with lots of add-ons and plugins, site load times could be compromised. Improve site load times by using a good web hosting solutions provider. From using a responsive design to designing for small business consumers, you can tap all these handy tips for small business website design and ensure that you get good value for money.