A small business faces multiple issues developing a fashion based web design. First of all, unlike other established players in the market, brand positioning is yet to be accomplished. Secondly a small business may not have dedicated human and material resources for a robust custom web design. Thirdly, the target audience in the online fashion industry is choosy and demanding, especially in the absence of a touch-and-feel factor. The web design becomes a driving force that can cultivate brand awareness . The following ideas will make the small business website design process simpler and faster.
#1. Allow Customers The Flexibility To Personalize
Modern Ecommerce shoppers love to buy highly personalized products. Whether it is a T-shirt with your name printed on or a fashion outfit where you can mix and match apparel and accessories, personalization will give customers the perquisite of designing and creating their own product. Visualization of the look of the final product will improve customer engagement, even before the actual sale happens. Personalization can also be applied to the landing pages of the products page. Based on user demographics, appropriate landing pages will improve the possibility of conversion. Introduction of filters by way of budget, product availability or any other feature regarding looks or utility will result in maximising online conversions.
#2. Use Large And Attractive Fonts With Adequate Whitespace
A useful small business website design tip is that of maintaining it clutter free. In the urge to provide the web visitor with as much information a possible, many businesses make the sites overcrowded with both images and content. White space is not a waste of space but is an enhancer of clarity for small business website design. Clutter free designs are now preferred. Using full-width images will result in gaining customer trust. The pictures used must be ones with accurate pixel resolution and preferably multi-dimensional. Including videos for those fashion items where usage instructions are important will result in good mileage for online shopping. High quality photographs with slideshows and tiled thumbnails will make it easier for customers to choose, decide and finalize.
#3. Provide Size And Style Variants In Easy Drop Down Menus
Small business website design should focus substantially on making the product pages as optimized as possible for customer searches. In online fashion, shoppers find it extremely difficult to shop by size. For customers residing in different geographies, different sizes may be interpreted differently. For example, footwear are sized using different units in the UK and the US markets. It is better to introduce a comparative chart depicting various sizes and styles according to the markets to which the business caters to. Providing availability side by side is a wise tip, since the last thing customers expect after spending time on choice, is an out-of-stock indication in the end. Displaying the shopping cart continuously will enable customers to add, remove or modify their shopping list.
#4. Embed Social Media Handles
Social proof is like survival for the online fashion industry. Website visitors must have the option to share the pages and images that they like over social media. A recommendation from a colleague or a friend is a means of positive reinforcement of your publicity strategy and works stronger than any other means of communication. The social media handles must be placed in strategic places in the website that are easily findable. When customers like a product, they are bound to be generous in distributing compliments over the social media. This leads to a huge boost in word-of-mouth publicity. When it comes to visuals, Instagram and Pinterest are the trending social media platforms that must be easily connectible from your small business web design.
#5. The “About Us” Page Must Convey Your Brand Story Engagingly
Under the page, you need not write a historical essay or list down your promoters and their biographies. Even a single paragraph on what caused that spark in the founders to start the enterprise will create an abuzz . A powerful brand story will enable your fashion venture to stand out from competition. Sometimes, a casual conversation at a coffee shop, or a sudden meeting with a long-time friend results in conceptualization of a business idea. Recalling such stories with anecdotes will make it engaging for visitors to get a sense of your growth goals. Equally important is the need to give updated contact details, preferably with the name of the contact person and a landline number. In online fashion, you cannot expect leads to email you and wait for days to get a reply.
#6. Provide All Popular Payment Options
This is a challenging areas in your web design. It requires partnership with the most trusted payment partners like PayPal, Amazon Payments or Worldpay, to mention a few. Customers will find it convenient to pay in their own currencies and your business must accept payment in multiple currencies. In these days of soaring cybercrimes, customers get nervous about sharing their financial credentials on your website. Features like Verified By Visa, cater to security needs in international payments with steps like 2 factor authentication.
#7. Deploy Machine Learning And Intuitive Technology
Make the most of advancements in technology. Predict user preferences even before they search for the next product and make highly personalized recommendations. The opportunities of up selling and cross selling, are based on the understanding of the online activities of customers. Web design must include accurate analytics to draw vital inferences from the data left behind by customers. Based on their website activity, they can approached and re-approached for incremental sales. Making your small business website design responsive will make the web to mobile transition easier.
The first and permanent tip for web designers out there is a comprehensive understanding of the target market, its demographics and buyer personas. In fashion, it is important to profile market according to gender, cultural, seasonal trends and income class and build a personalized web experience for each market segment.