Websites highlight your online presence. They act as windows through which your business mission is familiarized for people. Effectiveness of the web design process is reflected in the way a website looks, conveys information and engages users. Web agency developers can pursue the following simple ways to enhance the performance of their clients’ sites.
#1 Use Grid Layouts To Enhance Visual Appeal
CSS grid layouts have been very popular. In simple terms, grids enable you to slice the web screen horizontally and vertically. The intersecting grids act like a guide for placing different website elements in an orderly manner. Using a series of media queries, the web developer can create adaptable and re-definable layouts. There is no need for the developer to use floats and positioning. Grid layouts make web designing easier.
#2 Enhance On-Page SEO
Website rankings are most important, since clients invest valuable resources in web development, only to see their business secure good search engine visibility. The web developer must excel in on-page SEO, by using relevant web content and keywords. He must understand the algorithms used by search engines to crawl and index websites. It is most important that off-page SEO strategies are also in action and the web design makes the most out of them. Longer Meta descriptions, quicker loading speed, internal linking and image optimization are a few trending on-page SEO techniques.
#3 Use Multi-Screen Design And Build Responsive Sites
Responsive web design has now become a basic criterion for evaluating websites. A web agency ensures that seamless accessibility is guaranteed across screens such as laptops, smartphones, tablets etc. Responsive design services agencies are much sought-after today for these niche skills. A responsive website is one that can assure the same UX on multiple screens, by an intelligent change of layout and options. The web content fits any device or browser. Web design, a decade ago meant designing for the computers. But today it means designing for any screen that connects to the internet.
#4 Deploy Web Analytics
For a web agency to receive the “wow” from its clients, it needs to work both front-end and back-end. Analytics is very crucial for the website because every moment a user hovers on your website is a precious moment. The website has to engage him properly, by number-crunching real-time and anticipating his next move. Sensing his on-site behaviour, intuitive technology guides him proactively, by providing solutions before his wants even arise. Web analytics is a must for converting every user to a lead. The techniques also help optimize your web designing spend.
#5 Avoid Deadlines
This is a common technical error that goes unnoticed on many websites. The experience of clicking on the website and waiting patiently for reload can be tiring. It becomes unpleasant when all it leads to is a non-working web page. It is a basic pre-requirement of every web agency to double check the sites and ensures that both internal and external links are functioning properly. Many free online tools are available to scan your website for broken links. Redirecting and fixing the broken links will optimize website performance. It is a warning for every web designer that dead links can endanger the SEO features of the website.
#6 Have An FAQ System In Place
Despite your website providing crystal clear detail about your business and its offerings, users may require additional information. Based on customer queries and feedbacks, cull out the most important, and the most useful, and form an interesting FAQ (Frequently Asked Questions) section on the websites. They can act as an educational tool and can also promote your brand transparency. It saves customers time in emailing or calling the business, if they find their queries covered in the FAQ section. Resourcefulness must be used in filtering the most relevant and important questions. Another important feature is that, the session must be updated frequently and must revolve more around new developments in your business or product line.
#7 Embedded Social Media Buttons
The benefits of social media exposure are familiar to any smart web agency strategist. The website incorporates social media links conspicuously on the main web pages. Businesses use social media for different purposes like creating brand awareness, storytelling, customer service and most importantly, for the creation of sustainable online communities. Equally important is to have your web content shareable over social media. Choose a simple strategy to connect to social media, either by customizing a good template from the digital marketplace, or by building your bespoke site, from scratch.
#8 Mention Business Location And Contact Details
The local market is highly dependable and powerful. Statistics have established it is easier to convert local leads. It is important for every business that has an offline presence to impress customers with the in-store experience. To be visible to customers, the contact details are very important. Mentioning a generic email id can put customers off. In a bid to save time and bandwidth, many businesses do not encourage sharing phone numbers. This can be a major negative point. Be sure to include the name and mobile number of a responsible person along with his designation. Mention different ways of getting in touch. Adding a semantic markup is a boost for SEO, since search engines look for vicinity, when generating search results. A shareable map can also be added to increase footfall to your store.
#9 Ensure Compatibility With Multiple Browsers
Some websites flash out a message that they can function smoothly only when used with particular browsers like the Internet Explorer, Google Chrome or the Mozilla Firefox. It can result in attrition of valuable leads, in case the user does not have the particular browser installed on his system. The same browser may have different versions. It is important to ensure that your website is compatible with multiple browsers and their versions, using pre-built computer programmes for the same.
Web development technology is evolving. From repurposing online content for multiple purposes to leveraging on-site UX, the capabilities of web engineering are well recognized by modern businesses.