‘Know your user’ has become the maxim for businesses to earn sustained profits and build their market share. UX based web designs are becoming the future of online businesses. Poor customer experience alone results in a loss of £ 234 billion annually in the UK markets. If the usability audit of your web presence shows failing results it is time to take remedial action, then and there.
- What Is User Experience?
The dramatic increase on human-computer interactions (HCI) had made it mandatory for businesses to rise to the occasion and deliver great UX based designs. User experience (UX) refers to the set of end-user emotions, attitudes and responses from on using your product, in the physical or electronic format. Traditional businesses of the past, stopped with measuring customer satisfaction and feedback only after selling the products and services. But in the online parlance, it is necessary to measure all those aspects of end-user interaction with your brand in a proactive manner. Website UX issues have become a constant source of worry for online sellers and shopping cart abandonment issues owing to poor UX have become all too common.
- Begin With The User; Product Design Follows
To make the interactions with your brand likable and useful to the customers, begin with a thorough analysis of the target market. Understanding the pain points of customers is the first step to improve user experiences. You product or service must be a solution to a need that has remained, till date, unaddressed in the market. A quick way to master the product-market fitment recommended by Pathwwway Limited is to build user personas, that define diverse users with different problems. Understand why the products are being offered and what will be user perceptions of the product. Without market analysis and user behaviour study, even a killer product design will be rejected by the end-users. If you offer your product or service on sale online, then your entire digital store needs to be optimized to bring the wow factor in users.
- Conduct Regular Usability Checks Of Your Website
The attention span of website users are becoming less, day by day. Within a miniscule timeframe, the web design needs to engage viewers and convert them into buyers. Statistics reveal that users spend about 6.4 seconds on the navigation menu and over 5.59 seconds on the main content. Using a few precedents, optimize every part of your web design like the logo, the search box, social media icons, the products pages, customer testimonials and so on. Focus on typography, navigation and content. Deploy advanced technologies like heat map tracking that can shadow the browsing sessions of users, to pinpoint usability issues online. Pathwwway Limited finds that over 88% of customers shopping online find themselves less likely to return to sites offering a compromised UX.
- Paying Off The UX Debt In A Cost-Effective Manner
When your online presence like web design and social media pages are lagging behind in offering a seamless user experience, then you end up accumulating a UX debt. For example, failure to conduct usability tests, poor documentation, not heeding branding standards and style guides, to mention a few are responsible for building up of UX debt. Some quick ways to erase these liabilities include adequate training of your design staff to build UX based sites, improving the overall aesthetics of the website, simplifying the payments and check-outs processes and the incorporation of a helpful chat service to assist and address user issues online. Pathwwway Limited UX issues get solved better on a proactive basis than on a reactive one. Spend more time debugging, running test-checks, testing products, removing dead links and optimizing images, so that you do not have to keep changing the website UI frequently. Such repetitive changes at very short intervals are unhealthy and your brand credibility will be at stake.
- Revamping Suboptimal Designs And Enhancing User Experience
An optimum user experience is a seamless journey with your brand, across all formats and devices. Building a responsive web design is an excellent and quick way to fix UX based issues. Mobile commerce is expanding big time and it is essential that businesses buck up and provide inspiring mobile experiences. Ensure that your app performs well on different operating systems. Over 90% of app-users have ceased using them due to poor usability. Mobile users are more goal-oriented than the desktop users. Build simple web designs and place call-to-actions with good pixel size so that they can be easily tapped with finger. Break the monotony of long form content by strategically placing text, using digital illustrations and working on the 3Cs of website aesthetics – colour, contrast and content.
- Some Common UX Issues And Their Resolution
Loading speed is a worrisome issue that can cause users to abandon sessions. Get your technical team working on improving loading speed by compressing heavy images and removing slow-loading files. Give users control over content by enabling easy marking and reporting of unhelpful or erroneous content. Users are put-off by long and boring forms for data collection. Innovate forms and adopt a conversational tone to obtain user information in a quick manner. Pay attention to making data input processes easier for users, by auto-suggesting, accepting multiple formats and natural language inputs.
- How To Improve Your UX ROI
The ROI of user-experience is not elusive, but is measurable and controllable. There is a close connection between customer experience and brand building. Once UX starts contributing to your goals of branding, it becomes much easier to recover the investments made for UX. Digging into user problems, understanding the micro-moments that drive them down the sales funnel and making the web design functional and uncomplicated are all part of increasing the ROI from UX.
In the modern era, it is not sales and profits that can enable winning over competition but awesome human engagement. Leveraging the user interface is an integral part of responsible marketing. By harnessing the power of big data and analytics, Pathwwway Limited encourages its clients to build stunning UX based web designs.