Online marketing and ecommerce web development are becoming more complex, given the ever-changing nature of technology. As new media platforms emerge and innovation becomes a buzzword, people interact with the web in diverse and new ways. While this can make it challenging to run an online ecommerce business, with the right website design and development tips, your brand can click with the internet shoppers in a big way. There are many ways to enhance strategies to trigger more exposure and conversion for brands. Here are the most important ones.
- Tap User Generated Content
Once a theme is in place, user-generated content can be aggregated and used to boost your website, build your brand and market your products. For example, if one runs an ecommerce clothing site, users could post their best summer fashion pictures and give your product a promotional boost. Purchasing should be as easy for viewers as sharing the reviews about the product.
- Build Clear Links to Product Pages
Going through the collection of photos and identifying products, it is essential to link back to specific pages on the site. Ecommerce web development needs to focus on clear links so that users don’t have to spend time sifting through the website and product archives to find items. Instead, the focus can be on clicking the buttons easily seen and go to the product information page to reach the checkout process easily. Multiple ways are there to use social media platforms like Instagram to promote products and generate conversions. Studying the tools and being creative is important.
- Simplify Payment and Checkout Process
Another important feature is to keep it simple. This includes the payment and checkout process. Many businesses make it difficult to make the purchase. Cart abandonment rates are even pegged at a high of 60 per cent. It is essential to consider why people drop purchases at checkouts. People appreciate the ease and simplicity while conducting transactions online. Few businesses put thought into how easy or difficult it is to manage checkout processes. For example, many businesses don’t realise that ecommerce web development should focus on simple checkout processes.
Asking customers to register accounts online increases cart abandonment. Most people do not want to create another account online. Research by Pathwwway Ltd. found that 30 percent of those asked to register an account during checkout gave up and abandoned the cart. Include the option of registration without linking it to checkout. This makes the process less cumbersome and complicated and extra information won’t be required across the purchase.
- Provide A Wide Range of Payment Options
Eventually, you will not want to lose out on payment options preferred. Include a variety of payment options for customers, as this makes the checkout process easier and helps in sealing the deal. Ecommerce development professionals also need to work on shortening the lengthy checkout process, as this increases cart abandonment and decreases conversion rates. Simpler and easier processes can help customers to complete the purchase more easily. Multiple options for consumers during checkouts need to be offered, too.
- Offer Customers Reviews
Your website also needs to focus on positive customer reviews. As per Nielsen, 70 percent of web consumers online trust recommendations from users who are unknown. Econsultancy even found that 88 per cent of consumers online check reviews and ratings before making any purchases. So, your ecommerce site should definitely include not just positive feedback, but honest and authentic customer testimonials as well. By including the testimonials on the home page, specifically recommendations below specific products, trust and confidence in consumers for a brand is generated.
- Effective Calls-to-Action
Calls-to-action can turn a graphic, para or even the entire web page into a money-minting endeavour. Understanding the function and benefits of an excellent CTA can offer in-depth insights into ecommerce web development that clicks with the online shopper. Good CTAs are brief, easy to comprehend and read or look clickable. The space where calls-to-action can go on a page also make a difference.
Knowing where people are looking on a page, for example, through heat-map visualisation tools like Inspectlet can even help you to construct the best element hierarchy for a web page. Having too many places to click is one of the biggest distractions for getting visitors to complete the goal. Taking a complete inventory of different places, requires consolidating links and removing unwanted CTAs. When it concerns ecommerce conversions, less is always more.
- SEO Matters
You could have the most empowering and exciting copy on the site, but if you don’t think about how SEO will pick up the text, business visibility is compromised. For example, including important copies in the image makes it easy to look exactly the way one wants, but the words are not picked up for searches. Visual effect or SEO limitations in style are to be balanced in this case. Businesses need to understand that when they put text into an image, they lose a lot of searchable terms. Searchable terms in URLs and writing excellent meta descriptions can serve to get enough individuals interested to click through the links and actually buy your product.
- Avoid Slow Loading Times
No web visitor will stand for a website that takes more than three seconds to load. If your site takes a long time to overload, this is an ecommerce web development mistake you want to avoid, for it can impact overall revenue and navigability of the site. Load times also need to be decreased by reducing file size and being careful about external plugins used on sites. Images need to be optimised so that they have a smaller file size. This can impact loading speed so your developer needs to consider what can be done to the site’s back end to enhance the same.
- Designing for Usability
Having a website that looks awesome is essential. If customers cannot find what they are seeking quickly, they need to go to another site and business is lost. Simple, straightforward design translates into a professional site. Using negative space and colour themes effectively or designing fonts or images and text that are easy to read and scan can make all the difference. Ultimately, generating revenue by boosting conversion is all about presenting a site that can add value and provide a memorable customer experience for all the right reasons. From security and encryption to trust badges, and reviews or testimonials, building credibility is the key to creating customer loyalty and getting solid returns on investment.