With 5G set to take over the smartphone and internet superhighway, 4G is no longer the norm. In 2018, countries like Singapore are set to waive frequency fees for 5G trials to promote adoption. Singapore is set to launch 5G services in 2020 on a commercial scale. The advent of 5G represents a quantum in web and mobile capabilities. In fact, 5G will impact ecommerce website development, whether it is in terms of video quality or connection speed. But this super-fast internet connection is not just about better video quality. Another highlight of 5G services is low latency. Specifically, this is a short time lag between devices pinging the network and receiving a response.
- Building Connectivity in the Ecommerce World
Specifically, 5G enables the IoT or Internet of Things. This includes drones, smart homes and even smart cities. Further, virtual and augmented reality also depend on a mobile network that keeps up. Through 5G, so many smart devices can be connected in quick, reliable and efficient ways. How will this impact ecommerce website development? Web marketing for ecommerce will leverage this connectivity. While 4G brought innovative location-based services and video streaming, 5G is set to change the way business is done via ecommerce web presence that is AR or VR enabled.
- Smart Technologies, Smarter Ecommerce Websites!
Augmented reality/AR and virtual reality/VR have tremendous potential to transform online retail sites. Consider IKEA which even created an AR catalogue to help consumers visualise how selected IKEA furniture would look and fit in their own homes. This enables them to explore colours and designs that suit their home before purchasing furniture. Other brands that have been using AR and VR to enhance customer experiences online range across Uniqlo, Converse and Adidas.
Smart home technologies from Google and Amazon are set to transform online retail, as 5G brings about a big change. Consumers can now shop for everyday items from anywhere, using voice search. Retailers online are also exploring AR and VR to pursue concept testing, measuring the emotional connection of consumers and matching feedback to concepts or products prior to implementation. Such insights are helpful in boosting customer adoption and maximising market impact.
- Building an Immersive Retail Experience Online
For ecommerce website development, 5G offers the connectivity to build immersive experiences and explore new possibilities through private, guaranteed connections that make it easy to embrace smart shopping online. With online shoppers blessed with immense purchasing power, ecommerce websites are competing for attention among markets with short attention spans. Merely offering products is not enough. Pathwwway Ltd ecommerce websites now need to inspire purchases, tell stories, start individual conversations and stay relevant.
Gleaning research intelligence from physical and online touchpoints, retailers can understand the consumer purchase journey in relation to digital experiences, ecommerce buying actions, store experiences offline or online and post-purchase attitudes. Retailers online can then refine their site and focus on marketing activities that boost purchase rates.
- Fostering Omnichannel Marketing Strategies
An omnichannel marketing strategy enables connected customers to ascertain prices, evaluate products and make purchases across different touchpoints. With the advent of 5G internet, ecommerce web development will be able to understand what customers online really want. Constant connectivity will offer research and insights to identify opportunities and create revolutionary, immersive user experiences with 5G, across connected smart cities and virtual storefronts. Creating compelling and differentiated experiences with a web presence that leverages 5G will add additional value.
- Democratisation of Technologies
VR and AR are moving past video games into ecommerce web development, with the advent of fifth generation mobile networks. Consider that fifth generation or 5G connections have 10x times the speed of current 4G connections, with no latency and more throughput. As 5G pervades the internet marketplace, this will mark the democratisation of technologies like VR or AR.
Such technologies make ecommerce products seen on screens more real, with images that can easily be enlarged, rotated and experienced in an interactive manner. Holding the phone camera, for example, AR makes it easy to superimpose the product into the user’s view. VR, on the other hand, is essential for personalisation, which is the hallmark of ecommerce website development. For example, automotive brands can simulate a drive so a person can even purchase a car without leaving the home.
AkzoNobel is known for its innovative Visualiser app that permits users to virtually paint living spaces, before buying the paint of a particular shade. This app has currently been downloaded 20m times so far, to give an idea of its value for customers. Through such AR or VR solutions, ecommerce could become the industry that is impacted.
The retail industry, in fact, spends USD 1 billion annually on such solutions. It is set to grow by 240 per cent according to research by VR & AR Association. Increased speeds apart, ecommerce websites will now have the capacity to also incorporate more information. This translates into larger AR and VR reality scenes, helping retailers to provide customers with a compelling visual experience and close the sales.
For this, networks that support the apps or sites should have performance latency on the order of several milliseconds. AR or VR technologies will also get a boost from increasing data speed, and throughput of technologies characteristic of 5G networks to enable interactive imagery and human avatar supported sales.
Given that such disruptive technologies are accelerating change, new ecommerces trends are on the rise. The Fourth Industrial revolution looks to be online and power itself entirely on 5G technology in the following ways:
- Greater speeds and instant transfer of data
- Lower latency and faster response times, with no internet lags
- Unparalleled connectivity
This means the ecommerce industry will be hyper-accelerated and powered to connect and boost productivity in new and exciting ways. Massive industries like online retail will undergo disruption. By 2024, around eight billion people with MB to GB connection speeds will abound, thanks to 5G. This will mark the entry of 4.2 billion new digital customers.
So many people are already online shoppers. We are aware of data-driven recommendations that help us on sites like Amazon. But 5G will make the online retail experience even more immersive and personalised. Augmented reality will literally bring home your products, so you can experience them in an immersive reality before actually committing to a purchase. Ecommerce web development will rapidly transform as fifth-generation mobility will hit the online retail industry.