Only 5 years ago, Snapchat was just a way to connect or send an occasional selfie. As the messages in the app self destruct within a few seconds, users were impressed by the novelty and security characteristics of this app. Snapchat has come a long way. Within nearly half a decade of its launch, Snapchat has over 150 million users. It is bigger than Twitter.
A majority of the users are female between the ages of 13 and 34, but the demographic is rapidly growing to older, male audiences. Due to rapid growth and a massive audience, Snapchat has become an easy choice for online marketing. Snapchat can help brands to make a great first impression, and everyone from Starbucks to small startups are discovering the value of incorporating this social media platform into online marketing campaigns.
Why Use Snapchat?
Close to 41% of 18-34-year-old users watch over 10 billion videos on Snapchat every day. This in itself is an impressive statistic. There’s a lot of potential there for the brand willing, and eager to engage potential customers. Snapchat’s audience is active, young and tech-savvy. With 51% of the US internet visits occur on mobile devices, connecting with consumers through mobile apps like Snapchat is a reality in the present digital era. There are free as well as paid ways to access the growing community of online consumers. Here’s how you can connect with and grow using Snapchat, when it comes to online marketing campaigns:
#1 Share Footage From Behind the Scenes
Sharing the business’s after hours or holiday season videos can humanize the brand. Snapchat users respond positively to authentic and exclusive insights into the brands they follow. Sharing the personal details behind the brand with Snapchat users ensures your business connects deeply. This also develops enduring and meaningful relationships with enthusiastic fans and scripts online marketing magic.
#2 Hold a Flash Sale
Snapchat is the leader, when it comes to flash sales. Use the ability to create messages that last for only 24 hours to offer special deals, discounts and coupons to boost traffic to your site or online store. When users become accustomed to receiving regular deals through the Snapchat account, they will certainly check back on your social media site regularly. Their clicks and visits can serve as a useful measure of brand value and be used to further drive customer engagement and loyalty.
#3 Share Stories That Are Spellbinding
Snapchat stories comprise short videos that remain visible for 24 hours on public news feeds. Any story has the ability to go viral as friends are eager to share that which is entertaining or fun-filled. As a business, one can harness the power of this feature by creating short video skits, how-to guides, or other kinds of engaging content to captive audiences.
#4 Snap Ads For Online Marketing Magic
One of the most traditional forms of advertising is paid ads. Snap ads are an important part of the advertising media online. Between Snapchat stories, a 10-second Snap ad will play.
These ads also give the user the option to swipe up, if one is willing to learn more by visiting a longer video, app or article. Snapchat holds these ads convert at 5x times higher than traditional banner-adverts. This makes it a very effective advertising option.
#5 Snapchat Sponsored Lenses
Snapchat offers fun filters known as lenses that can be added to images and videos. Make your marketing goals come true with Snapchat lenses. Businesses have an option to use this Snapchat feature for sponsoring lenses while taking pictures and videos. For example, Taco Bell gives users the choice of turning their heads into a taco of their choice using these lenses!
The average user interacts with a brand’s lenses feature for as long as a 20-second duration; images and videos are shared via this. This makes it a visible and easy-to-leverage digital marketing tool.
#6 Snapchat Geo-Filters
Snapchat’s Geo-Filters permit Snapchat to add location-based filters and frames to content, provided one is in a particular area. This offers a unique way to stamp an image with proof that one is actually at a stated location. Businesses can sponsor Geo-Filters, allowing users to add their frame or filters to pictures that are relevant to their brand.
Snapchat is an highly effective marketing tool for free and paid campaigns. This is a unique social media platform because it is a powerful and visually impactful medium for promoting the brand.
#7 Creating a Buzz
During the recent Super Bowl, Audi created 30% of its buzz worthy content via Snapchat in just 48 hours. Clothing brand H&M targeted Polish youth using chat app and an innovative Urban Chase game to get people to the stores. The urban chase was a massive success. H&M gained over 943 followers on Snapchat through one internet marketing campaign alone.
Dove is another famous brand that launched a memorable Snapchat campaign online. Coinciding with its yearly self-esteem weekend, Dove expanded to this digital platform tapping over 75 conversations in all and 130 thousand views on Snap pictures posted by the firm. For digital marketing success, Snapchat needs to match the brand purpose and tell the story.
Snapchat is presently the fastest growing social media channel. It is not a platform online marketing professionals can ignore. Snapchat is different from all other social media channels, and businesses need to adapt their tactics and strategies to the platform and its audience. Snapchat is a powerful story-telling platform and it has the power to engage audiences through its instant communication, boosting revenue and targeting a unique audience.
For companies looking to make a powerful brand narrative come alive, Snapchat is the way to go. This social media channel offers a positive experience through features like geo-thermal filters/lenses and capabilities for flash sales as well as spell-binding stories that weave marketing magic. As this powerful social media channel expands further, it will boost the power of online marketers to tap the global audience. It is one of the newest and most innovative social media tools for online marketing that online marketers should use to make marketing history and attain record-breaking sales.