For a small business, a website serves as a store front and a digital brand. Irrespective of how small your business is, website redesign is a must, as websites are updated and sites are re-evaluated constantly. Most experts recommend a small business website design facelift on a frequent basis. A website redesign could occur within 6 months or once in 4 years depending on the industry you are in. But for any small business, frequent updates may be needed due to the following reasons:
#1 The Need for a Responsive Site
Anywhere from 52 to 67 percent of web traffic originates from mobile devices, according to research estimates. Over 50 percent of smartphone users start their morning by grabbing smartphones. So in the digital age, mobile use has overtaken the PC when it comes to web surfing. This is why your small business website must be responsive. One really needs to redesign a website and having a mobile-friendly website is a necessity in this context.
#2 Updated Sites Must Yield Accurate Information
Small businesses also need to guard against antiquated website design or inaccurate information. Outdated web design is not just about the aesthetics. Neglecting small business website design for long periods leads visitors into thinking your company is not functional. Websites that look old and come with broken links cannot convince your website visitors to trust your brand, product or service.
This can really hurt your small business. While there is no magic number or silver bullet when it comes to how long it should be before redesigning is needed, a good benchmark is at least every 2 to 3 years. If one runs an ecommerce business, it needs to be more recent, while static content sites can stretch up to longer periods.
Further, revamping web design and improving UX/UI not only helps in building brand credibility but also increasing sales performance. Adding reviews, testimonials, company news or blog posts help in increasing brand credibility and boosting business review.
#3 Engage Users on Social Media
With new changes in social media and networking channels emerging, websites need to be redesigned keeping this in mind. Customers may not reach your company website everyday, but they do check Facebook or Twitter for about 135 minutes in a day. If you are a small business-owner planning to redesign the website, adding a Facebook fan page or social sharing buttons on the site is important.
Online customers need to be able to find your company on larger social media platforms, or they will question the legitimacy of the business. By updating your social media sharing section on the site following a redesign, your small business also gets free advertising.
#4 Upgrading the CMS & SEO Strategies
After building the first website, small business website design does not come to a close. Updates, maintenance and redesign are essential especially if you need the latest widgets, plugins and features your website content management system has to offer.
Setting up a good CMS system for your small business website is essential. Save cash in the long run and update as well as change anything on the site easily, by opting for user-friendly CMS. Your website needs to have an updated design to be search-engine friendly as well. Sites need to be updated because Google ranking algorithms are constantly changing. Everyone looks for services or products on the net. Pathwwway limited SEO plays a vital role in building business success online. Websites may be aesthetically appealing, but a small business may lack good online visibility if it is not SEO-friendly. Building brand awareness is about securing search engine rankings, too.
#5 Boost Conversions and Lead Generation
Traffic is useless if individuals leave your site as soon as they find it. Bounce rates need to be controlled, so the aim should be to build loyalty and connect to visitors. Ultimately, customers should come back and do business with you. Therefore, small business website design needs to be optimised to ensure all the goals are achieved and the business grows. Your website should be able to represent your brand and your company. Frequent updates are essential for ensuring fresh content and design.
#6 Improve Site Loading Speed
Search engines such as Google are also concerned with page speed. So, if your small business website’s loading time is less, improving performance will boost search engine rankings. Additionally, customers don’t like waiting for pages to load. Don’t drive away visitors by opting for slow-loading websites. People need to work with a business they can trust. Websites need to incorporate social proof elements that help in building trust with new users. Features like case studies, testimonials, social sharing buttons and widgets help in building brand loyalty. At the same time, loading speed needs to be fast, so image optimisation, crisp content and other features need to be incorporated through frequent website redesign.
#7 Simple Navigation
If your small business website is hard to navigate, visitors will spurn your site and abandon your brand. No one wants to spend excessive time figuring out the site map. Further, the average customer has a lifespan shorter than that of a goldfish, according to research by Microsoft. Through small business web design, visitors will find information easily and quickly. Your website needs to capture the visitor’s attention. That is why it is crucial for visitors to have a redesigned site that is attractive, easy to read and navigate.
#8 Easy Management of Site
Old HTML sites need developers for every minor change. With new CMS on the horizon, this is changing. Business owners can now manage and update websites with minimal effort and cost. As your website is the first point of contact for potential clients, redesigning the site is essential to ensure this valuable marketing tool delivers results. Your online presence is vital for attracting the right customers.
If your small business website is not able to market products or services effectively, succeeding in a saturated and crowded marketplace is next to impossible. You should also know that over 93 percent of all purchase decisions commence with an online search. Today’s customers are more discerning and tech-savvy than ever before. If the website is not well-designed or easy to navigate and load, the brand’s online presence is negligible. Further, a 2016 Fortune article revealed over 51 percent of online purchases are based on website perception.