When it comes to website design in modern times, plugins or widgets are the latest cutting-edge innovation every web designer relies on. There are many popular platforms available such as WordPress, Wix, Squarespace and many more. Each of these platforms has a number of plugins that are available for running the site. Plugin or widget is a piece of software code that can be inserted into the site to complete numerous tasks.

  • Achieving Website Goals

One of the biggest advantages of plugins is that programming serves to accomplish different goals with the site. Plugins have impacted modern web design by helping with aspects like measuring analytics, increasing signups to newsletters or working with an email distribution system to ensure customers have a delightful user experience.  Plugins make inclusion of social media on the site easily. They also connect customers to social media sites and help building out brands as customers share information with other shoppers. Plugins further make it easy to harness the potential of website development.

  • Tapping the SEO Edge

The WordPress platform, for example, has excellent themes and plugins for facilitating SEO. Most of these are free with premium versions offering massive benefits. Even with free versions, these themes and plugins are remarkable. This helps businesses achieve goals effectively. Plugins automate post sharing to social media networks. This takes away the task of sharing a new post when one publishes. Many businesses are benefiting from these plugins. Many free website systems like Drupal and Joomla are other open source options for plugins.

  • Live Chat With Customers

The LiveChat plugins allow individuals to directly engage with consumers and discuss issues with them, besides answering queries. Customers can benefit from plugins and widgets that allow customer service reps to connect directly with them.

  • Plugins for Email and Booking Forms

Modern website design has become innovative thanks to plugins. Booking forms and emails can be created with ease through widgets. Widget capabilities offer greater choice, and even help in the creation of email and booking forms in the absence of technical knowledge or coding experiences. This is really advantageous for small businesses as well as big ones because it cuts down on the cost of web design and helps create a level playing field when it comes to accessing technologies. Additionally, it is a convenient way to offer information.

  • Social Media Sharing

Plugins also made it easier for website designers to enable readers to share articles and posts. Social media sharing buttons are critical for easy marketing and sharing of site posts and data. Social media is integral to online marketing and social media share buttons are critical for expanding the audience.

  • Targeting the Right Audience

Specialised plugins have also created value, when it comes to modern website design and the capacity of online brands to target larger niches and focus on the right audience. Increasing revenue and boosting traffic on the site are very easy, thanks to plugins which open the door to creativity, functionality and innovation in the sphere of web design and development.

Running an online business is a profitable, smooth enterprise with these add ons. Plugins are the soul of a site. It is what enables platforms to power blogs and websites worldwide. As online marketing competition increases day by day, each business needs a website that offers a competitive edge. For successful, efficient and effective websites, tools, features and functionalities are bestowed through widgets. In fact, these plugins enhance the performance of websites over the web.

When the aim is to improve the security of the site, boosting the speed and performance of the site or providing backups or even adding shopping cart functionalities and features, plugins are the exact solution for achieving this.

  • Boost Site Performance Cost-Efficiently

Every business, post a certain time duration, requires changes in site functionality to serve clients effectively. But redesigning or even re-modelling a website is a costly affair. It is also not possible every time. Remodelling or designing a website takes a lot of effort, money and time. This is where plugins really help in the modern website design process.

Plugins not only boost existing functionalities, but also add new site features in easy, economical ways. Unlike downloaded plugins, customised ones can easily work to improve the overall user experience. Hire plugin developers and enhance the performance of the site in economical ways. When using customised plugins developed by professional developers, the security of the plugin is not compromised in any way either.

  • Build Quality Backlinks

With the assistance of experienced and professional developers, one can create plugins for the site which helps in getting links from various reliable sources in quick, easy ways. With a majority of the sites online powered by platforms with a rich array of plugins, it remains a popular choice for website designers. Further, widgets also serve to extend the site’s functionality.

A vast number of plugins can be added to extend functionality. Further, these have made it easier for individuals to not only build websites, but also maintain them easily, whether they own a small business or a large enterprise.

Plugins can even boost website traffic and reduce bounce rates, improving conversion rates. Certain plugins even make it easy and convenient to maintain the website.

  • Caching Through Plugins

Caching reduces loading time and offers better user experience, with faster loading times leading to better search engine rankings. Caching plugins save useful data and prevents the time taken for reloading sites over and again.

  • Advanced Analytics

Whether it involves adding meta tags, descriptions or titles or even knowing how the bounce rate or visitor count is, plugins can help. Widgets like the Yoast SEO by WordPress have revolutionised website design. Analytics plugins like Google Analytics or Jetpack are cost efficient solutions for tracking and optimising the site. In fact, certain plugins like OptimizePress 2.0 and Zedity even allow landing pages to be created for the website to nurture sales leads from SMO, content marketing and email marketing.


So, there are dozens of effective plugin options. While choosing the right plugin is a matter of personal choice, you need widgets in modern website design to back up your site, promote better security and boost returns on investment, for every dollar of your web design and development budget.

Posted by IT Pathwwway