While the internet has given rise to new and exciting forms of online marketing, widget marketing remains of the most prominent trends to control the market. Websites and/or blogs have various branded panels, generally on the side-bars, and banners or forms or other special features. Some websites even offer small games or simple calendars and browser extensions that are easily downloadable. Customisable programs may not be seen as as direct ads, but these meet the identical purpose and cost less cash. These codes can be used by businesses to linking back to their sites too. All of these web marketing features involve the use of widgets and plugins. Here’s how these two essential components of any modern website have changed the internet marketing landscape.
- Boost Traffic Plus SEO
Publishers are installing widgets and providing free, massive publicity for leading plugin providers. For instance, travel booking companies can create badge widgets awarding top travellers badges. The bloggers and travellers could then display these badges on their side, and the widget maker receives a link back, which works out to be a mutually beneficial marketing outcome for both.
- Affiliate Marketer’s Dream Come True
Widgets and plugins also changed internet marketing, especially affiliate or performance-based marketing. Well-known retail sites such as Expedia and Amazon run affiliate campaigns where product-search boxes and/or booking forms on sites are displayed by publishers through retail widgets that are branded. For customers who use these widgets and make purchases, publishers receive a percentage of the transaction.
So this is yet another way widget marketing has changed the internet marketing landscape. With the affiliate system, it is essential to track all the leads and to be flawless, one needs to avoid payment disputes and controversies. Both are easily attainable through the use of widgets and plugins. It also nets positive ROI, because totally in contrast to adverts, one does not need to have publishers to showcase a site presence.
- Detailed Market Intelligence For Online Marketers
Some of the top online marketing and digital marketing sites offer extensions and toolbars that can be installed on browsers. Market intelligence sites like Moz and top CMS brands such as WordPress lead the way when it comes to plugins and widgets. These are installed by site owners because they provide certain functionalities and data in a comprehensive, turnkey manner. It also enables the widget installer to capture vital information from the consumer.
Widgets provide a means of collecting data which is direct, measurable and cost-effective compared to methods like interviews or surveys. Widgets are visually appealing and using a clean code, it is easy to ensure these are sensed by search engines so that backlinks are registered and the site derives SEO-linked benefits from it. Widgets also provide detailed analytics and this enables online marketers to know their audience and their market impact better.
- Less Costly Lead Generation
As far as ROI goes, widgets as well as plugins reduce the cost of lead generation and pull in serious traffic. They are long-lasting in their impact and keep sending traffic for an extended time period, once they are running. They are also an excellent source of analytics and market intelligence.
- Gain a New Audience
A crucial part of online marketing, widgets are embeddable codes that can promote content, business and gain new market share. Plugins permit content to hit the spotlight and enable businesses to reach out to fresh audiences. For example, consider social media sharing widget Buffer. This plugin allows web users across the world to share content more effectively and is designed keeping the needs of content users, journalists, web designers and webmasters in mind.
Buffer offers customised social sharing buttons on every page of the site with simple copy-paste functions. It also ensures targeted pop-ups based on specifications for displaying tailored content to readers visiting certain sections and/or pages of the site. Then, there are widgets like Swiftype which add a search field to the website. Detailed search analytics ensure that key content and ad decisions are driven by what readers want. This awesome widget offers advanced indexing, custom result ranking and auto-complete functions as well.
Yet another dynamic plugin for industry-specific options on your site is BookingBug. This extensive booking feature lets you meet specific industry needs and calendars can be used to let website visitors book appointments with your business executives instantaneously.
- Adds Functionality to Your Site
Whether it’s the booking form, calendar or weather display, web developers can boost online marketing capabilities through the use of plugins and widgets. Apps embedded into the body of sites are widgets and these can range across clocks, currency converters, video players, slideshows, contact forms or even search fields. A widget adds site functionalities through the use of apps from coders who are professionals in the field. Widgets either are free or work on a freemium model, so that even small businesses can benefit from these.
Each tool differs but customising the widget on the website is a simple matter of knowing where to paste the ready-made code. Widgets can be divided into many categories. But there are two essential types: web widgets and desktop widgets. Web widgets permit modern web marketing experts to distribute product offers and information. Widgets let businesses copy codes from marketing sites and paste it on their blogs or pages.
Desktop widgets, on the other hand, permit digital marketers to regular deliver information to the user’s desktop without another site serving as an intermediary. Marketers need to study desktop widgets very carefully. For online retailers, web widgets are the interactive versions of affiliate programs or banners. According to comScore, widgets were viewed by 72.6 million individuals in 2007 alone. Top widgets like Slide continue to attract audiences since then.
In association with publisher sites, widgets can drive content and add value to brands. Research by Gigya found that the top 15 social network and blog platforms account for 90 per cent of widget installations. The research tracked over 500 million widget views per month from hundreds of sites. Widget vendors track regular key campaign metrics such as sales conversions, page views and the click-through rate.
Plugins and widgets are easy to highlight on the home page and use for promotion in email campaigns or on blogs. Widgets are virtual outposts across the web for your online marketing store. If your brand offers distinct value in terms of functionality, price, quality etc., retailers can understand values, listen to customers, and provide the shoppers with the ultimate retail experience. Widget evangelism is even on the rise as young influencers tip the scales in the favour of your digital brand. Widgets are awesome tools for evangelism and brand advocacy, provided you research who your brand preachers are around the web.