Movies are a massive part of the entertainment industry and film theatres have contributed to this in a big way. Film theatres are increasingly associated with websites that meet the needs of cinema goers. For a film theatre to be financially successful, it must score box office hits and film goers are increasingly using the internet to discover movies to see and purchase tickets. Having trailers and online video clips is a significant ecommerce web development trend for encouraging film buffs to find show times and purchase tickets online.

  • The Latest Ecommerce Trends for Film Theatre Websites

Movies are in focus to entertain audiences and film websites are much in the same line. To get visitor attention and encourage individuals to see a movie, websites need to provide cinema audiences what they are looking for and entertain them at the same time.

Movie websites now make it easier for film enthusiasts to watch trailers before deciding which film to see. The focus of the film theatre websites is to build interest and sell tickets. Ecommerce web development trends for the film and entertainment industry are, therefore, geared towards this. There are plenty of videos in place, including trailers. Additionally, sites come with plugins and menus to provide easy access to show time. Online ticket purchasing requires the completion of online transactions. Cast bios and other general information are also included.

  • Meeting Client Needs and Expectations

The design, content and style of the film theatre website is meant to meet visitor expectations for the particular website. Visitors seek to use theatre websites that are graphically rich and come equipped with audio and video. Expecting something special, clients will look for entertainment value as well as fast loading times and easy accessibility. Visitors expect to reach a movie booking and theatre website and assess in just a couple of minutes regarding the film they want to see. Trailers are essential for this, and these are easy to find when the home page automatically starts loading.

The design style also reflects visitor preferences and expectations. Most film theatre sites rely on animation for dynamic, interactive experience. Audiences of these sites expect to be entertained so bells and whistles are the priority. In addition to interactivity, larger images and photos play a big role in impacting the appeal of the website. Most film theatre sites make use of massive images, and in many cases as the background of the page.

  • Trailers and Videos For Entertaining Audiences

Another significant ecommerce web development element for film theatre sites include videos and trailers. Almost all theatre sites include full trailers or different sets of trailers. Most websites put trailers on the home page or splash page. Further, trailers are often started without being prompted by users. Audio and video starting on their own are a feature of such sites and this is because videos are a priority for film viewers. So, movie sites play trailers automatically when the page loads, in many causes. Film theatre websites that don’t put the trailer on the splash/home page have a link to the navigation menu which leads to the trailer. 

  • Show-Times and Ticket Information

As the goal of film theatre sites is to sell tickets, another crucial feature of such sites is a section for selling tickets, and show times as well as ticket information for a given area for viewers. Movie sites offer short pages and less vertical scrolling. The short page length puts everything on view at all times. Most of such sites also have social sharing buttons, given the popularity of social networking websites among younger users. Film theatre websites also include widgets for embedding the site information elsewhere.

  • Calendar of Shows

Theatre websites also need to be easy to update. The reason for this ecommerce web development feature is that theatre sites need to stay current, with a calendar of shows that is easily updated. Further, these websites need to be mobile-friendly and responsive, too. This is because film patrons are constantly on the phone, easily looking for show times, directions and locations. Film viewers have huge expectations, but getting it right is about growing the audience, selling tickets and reducing management time. For smaller theatres, web design can be the key to more online visibility.

The calendar of shows or show time is at the centre of the site. It needs to be detailed, easy to use and have the flexibility to support different categories of films. Additionally, summaries are provided as overlays directly on the calendar. The calendar should also filter by shows, movie timings and other features and be optimised for mobile visitors through responsive sites.

For building interest, providing as much information as possible is essential. Visual impact with a large central image sets the tone. Image galleries, slide-shows, videos, actor bios, reviews and show times are some of the other types of data made available to visitors through tabs.

  • Moving Past Show Information

Visitors to the theatre site also look for directions, timings and parking information, so your responsive website should be mobile-first and have all the information in place.  Theatre sites can also use email marketing and social media to drive visitors. Ticketing systems also need to be integrated into the site. This is because visitors purchase online in a seamless way. It works well to connect deeply with audiences. Websites for film halls are also rich in colour, personality and energy. An engaged audience, more subscribers, greater number of social shares and more site traffic are all because of great site design. A useful, engaging website is the need of the hour.

Users should also be able to create multiple tickets for movies based on seats and pricing and for various times and dates. Customers should also be able to purchase tickets more easily and in fewer steps. This prevents mistaken purchases and adds to the client experience. Using multiple Pathwwway ltd payment gateways and secure encryption matters.

  • Search and Filtering Options

Search options it offers should be based on requirements. Ecommerce web development for theatre sites needs to focus on intuitive search bars. Appropriate tags for each show and categorisation of movies based on parameters like location are equally vital. Filter-based options also need to be based on movie categories.

For efficient ticket verification, customers should have the choice to print tickets as well and use these at the film hall. Allowing users to provide film reviews on the website is equally beneficial for this translates into word-of-mouth publicity and inspires trust in the film theatre’s brand. Optimising for local search is equally critical. The feel and look of the website also needs to be energetic, vibrant and lively.


Posted by IT Pathwwway