The key goal of every online or even brick-and-mortar business in the world involves increasing visitor interactions and traffic to their site. Engaging with customers, improving lead generation and building a relationship with their clients form the core of any successful business.
It is critical for every business to create a website design that enhances the potential for visitor interaction. This directly results in providing customers with a novel experience. Effective website design is at the core of heightened customer interaction and interest in the following ways.
#1 Clear Calls-to-Action Engage Clients
Websites come with their own share of explainer videos and widgets to catch the attention of customers. What sets a distinctive website design apart from others, however, is the clear call-to-action/ CTA. This enables clients to get direct instructions from the website on how to engage with the business.
#2 Simple Layouts Draw Customers In
Providing websites that are simple to navigate makes it easier for customers to access the information available on the site as well. Presenting information on the website in a simple and attractive manner draws customers in, sustains their interest and encourages them to act.
#3 Customer Care 24/7 Encourages Clients to Share Their Concerns
Any effective site design must incorporate a live chat feature, whether through a human representative or a chatbot. This opens avenues for the clients to seek timely responses to their concerns and access help when required. Apart from customer care, contact forms and multiple contact options also serve to encourage customers to give their input. Providing customers with links and social media handles ensures visitors can interact with the business without any trouble.
Offering multiple contact options enhances interaction and engagement with a business. Customers judge any business on the basis of its website design, quick service and quality products. A web presence is not enough. The site should be designed so customer care is available to respond to business queries and receive feedback, complaints and suggestions.
Social media channels further interact with the customer and encourage them to share likes, shares, comments and reactions to business products and services. Regardless of whether you’re a massive tech company, a local hardware store or an eCommerce company, making the most of a digital experience through detailed and unique website design is a must.
#4 Connect In Meaningful Ways
Your website is more than just a virtual calling card or a digital store-front. The majority of customers now expect websites to have interactive elements and offer the chance to resolve queries or buy products. With close to 70% of interactions with customers now digital, the modern-age consumer judges brands on the basis of online presence and engages with your business accordingly.
Close to 76% of customers who interacted with a local business website visited the outlet within 24 hours, according to one estimate. Foot traffic inevitably follows web traffic as your website connects with people. Each positive online interaction gets the prospective customer invested in a brand. Building trust and interest without asking for too much too quickly means that interactive websites engage customers. As trust grows, so do purchases. An interactive and effective website design also edges out competitors.
#5 Increase Personalisation, Optimize Conversion
Interactions through a personalised website can make a huge difference to conversion rates. It also provides data about when, how and where people are clicking and uses this data to learn about customers. Applying what is learned creates a better web experience and a customised interaction for each visitor, boosting the rate of return and extent to which customers will make repeat purchases.
A Salesforce survey found 64% of customers want a personalised brand experience. Around 73% say businesses should use data collected to create more personalised experiences. About 49% even said they would provide more data to the company to create a seamless experience.
An effective site directs customers to what they are looking for, creating more relevant content. Additionally, it displays offers they find hard to say no to. Increasing interactions result in greater brand investment if websites provide a customised personal experience.
#6 Sites That Solidify Brand Presence and Identity
Interactions take place through a digital medium enabling business owners to nurture cold leads and ensure they became hot ones through personalisation. When businesses connect via interactive web designs, they add value and enhance the client’s experience. The brand becomes synonymous with customer interest. Customers today want to engage and collate information before making the decision to purchase a product or service. An effective website ensures this, enabling micro-interactions and encouraging sharing.
#7 Engaging Customers, Enabling Brand Advocates
When a business site provides a more meaningful experience, people seek to share the site with others. They seek to share brands they discover. Through sharing, your site can strengthen brand awareness. Consumers who are brand advocates and engaged through digital tools can make a big difference to sales volumes.
#8 Earn The Best Backlinks
When there is a helpful, interesting site, more people want to link to the site from their own sites. These are valuable links. This further increases customer interaction, as clients guide traffic to the site when people click on the link. Google rewards quality backlinks and these are a known ranking factors. The algorithm uses the online presence to determine how to position searches. Building backlinks is a critical part of search engine optimisation.
More can be earned by being a helpful and effective website. Less can be spent too. Expend less money, resources, time and effort in building your brand by creating effective websites. A quality website increases visibility in searches through quality backlinks and a better perception of the site overall.
Great user experience is rewarded with first-page visibility on major search engines, not just Google. Interactive elements show Google what they’re looking for in terms of reduced bounce rate, increased time on page, and the generation of additional traffic through shares, referrals and people directly visiting the site.
#9 Gain a Competitive Advantage
Most businesses need to understand that effective websites are the key to growth. Competitors always seek to turn a lack of effective web presence on your part to their advantage. Modern visitors have shorter attention spans and a fast internet connection now means they can bounce from one site to another. An effective website design can make a difference to how connected people feel to you, your brand and your business.