Ecommerce website development is complex. Website builders are not. This is why any business owner should steer clear of ecommerce site creation that focuses on DIY templates. Website builders and templates, after all, limit the number of pages one is allowed to create. Many ecommerce sites are growing and need to expand content, so the focus needs to be on upgrading to a professional web developer, if you need a scalable site. So, here’s why you need a professional for building your ecommerce site.
#1 Maintenance and Support
Limited or no customer support is one of the biggest problems of attempting to build your own site using templates. If your ecommerce site faces issues, and you don’t have professionals who can troubleshoot, you’re pretty much on your own. Additionally, as your business grows, website builders like Pathwwway limited limit the number of nifty features one may get. This includes an SSL certificate, access to online ecommere stores, plugins, website analytics, add ons and domain-based email accounts.
With so many website builders available, many business owners fall into the trap of attempting to craft a website. But if your goal is to craft a responsive website, with appealing content, powerful analytics, intelligent interface and links to social media, then a mainstream DIY website builder cannot get the job done. Cookie-cutter website builders cannot grow with your ecommerce business, either.
#2 Integration With Third-Party Tools and Analytics
Stock website builders also have a tough time integrating webmaster tools such as analytics and other resources. These can harm growth as one is unable to uncover issues with the website and work on successful outreach. Most website builders only allow integration with Google Analytics, limiting the ability to expand your online presence.
#3 Future Growth and Scalability
With the restrictions a website builder offers, all the data is tied up with the site and cannot be exported to another server, should the need arise. Limited technical and design features are yet another problem. It is, therefore, essential to find a balance between convenience and control. A generic website builder yields stock sites that do not reflect the uniqueness and originality of your brand.
The lack of differentiation is a major issue in the competitive market. One could even select a unique template and find competitors using the same website builder and even the identical template. This makes branding really hard. Visitors will not find your site appealing or innovative and this will reflect poorly on the brand and the business.
#4 Design Features
There are even limitations in terms of design features, if you attempt to build your own site for ecommerce website development. Website builders do not offer a trade-off between convenience and control. So, if you want to move past design basics, you are severely limited. You also lack the ability to edit colour themes, font size or type, or even delete and add sections in the website. Repositioning the site can be hard in the case of DIY templates, and this impacts the responsiveness adversely.
#5 Limited Technical Functionalities
Further, design limitations hamper functionality such as social sharing, blogging/social media integration, monetisation, and inclusion of essential marketing tools. With website builders, you are limited to features and technical competencies within the toolbox. With a leading website designer and developer, one can add many features as one wants and place them in the website due to seamless integration of software with external tools.
#6 Oversimplification of the Site Development
With limited design features and technical functionalities, most website builders come with wizards and installation software that does not facilitate quality design. Cookie-cutter websites actually take away control and leave you with basic features that barely scratch the surface, as far as comprehensive ecommerce website development is concerned.
#7 Lack of Customisation
Building your company’s site on your own using prebuilt themes and templates does not work. These website builders funnel the content and ideas into a one-size-fits-all template which detracts from the degree of customisation and personalisation. Additionally, the content is more than a mosaic of plugins and widgets. Website builders don’t work and are not economically feasible as they come with design or functionality limitations. Websites with the same layouts as every second site take away from the richness of your content. Every business has a story to share through its web presence. But in a world saturated with digital content, standing out is important.
If your ecommerce website development process does not offer value, it won’t create the right impression on your customers either. Your website can only drive inbound marketing and make business sustainable when design decisions are made regarding the content. Templates and website builders should not decide the nature of your content for you. Every website has specific needs whether it is an images grid, a chart, a report or other ways to meet unique content needs. Cramming your content into a template makes it unreadable.
Web development firms come up with a comprehensive understanding of the user base, conducting the required research so your site is relevant to ecommerce shoppers. A professional creating a custom website can showcase your content in the best possible way.
Simply put, performance describes how well a website works and whether it has all the functionalities required. If an ecommerce site takes too long to load, or uses inefficient scripts that utilise plenty of processing power, because you used a website builder, the results will be less than satisfactory. In theme or template/drag and drop based web development, there are no measures in place to ascertain if assets added to the site load well for an individual looking at the site.
On the other hand, a professional ecommerce web developer can take care of all these aspects for you. Such professionals can check which image size should be used and how to optimise images and utilise just the right amount of plugins which boost functionality without slowing down your site. Studies even show close to 40 percent of ecommerce users leave a web page that takes more than 3 seconds to load. A custom built site offers the benefits your own efforts at web development simply cannot match up to.