A responsive web design leads to an optimal viewing experience to users, irrespective of the device used for access. Across mobile phones, desktops, tablets, ipads and any internet enabled device, the technology offers a seamless experience for viewers. The content fits effortlessly into multiple screen sizes.

  • The Content-First Approach

It will be a costly mistake if the responsive web design techniques are applied without any thought in the direction of web content. A responsive architecture is designed to provide quality web content on all screen sizes. When scaling down on layout size, it is wise to ensure that no important content gets missed out from the view. The information that the users views on the first glance on his smart device are the key to engagement.

Instead of designing the layouts and then dumping content into them, the reverse has to be done, to ensure that the responsive design works its best. It is important for the content developer and the web designer to spend quality time together. In short, web designing without knowledge of content is like developing packaging without knowing the product. It is worthwhile to map the entire content to be held by the web pages and then prioritize the content for smart screen pages. Sketching the responsive workflow and developing a prototype are the next stages.

  • Building A Mobile Responsive Design

The mobile-first approach has made web developers give prime importance to how the website will look when viewed through hand-held devices. A majority of clients ask their web agencies to develop multiple responsive web design layouts that would fit mobile devices and computers. By developing at least 3 layouts for large, medium and small screens, web developers can ensure optimum performance. The days of desktop centric layout are gone.

Web developers work to ensure that the content is adaptive to the challenges imposed by mobile pages. Loading speed must be carefully monitored and any unwanted functionality that slows down your UI must be excluded. Instead of designing layout and web content for the computers and then degrading them, the mobile first approach recommends starting from the wireframes of the website and then scale-up according to screen size.

  • Increased Site Usability And UX

With a skillful responsive web design in place, smart devices will start experiencing the feel of enhanced website usability. The time that users spend on a website, searching for the information they need, is a clear test of UX and navigation. Search engines also favour responsive websites that render a smooth user experience.  Web developers simply need to let go of unnecessary page elements that can add to page weight. Avoiding white spaces can lead to better usage of website resources and the pages load-p swifter. Images are a challenge when it comes to RWD. They need to optimize for multi-screen viewing, by using flexible images. Using content delivery networks with multiple servers in the proximity of your target audience is ideal.

  • RWD Is Great For SEO

The Google loves responsive websites. This is because, search engines are saved from duplicated efforts in crawling through multiple versions of the same website and then index each of them. RWD ensures that there will be a single URL for both mobile and desktop sites. This avoids the risk of duplicate content witnessed when using separate mobile and desktop sites. This increase the SEO features of the website. Increased user experience due to quicker loading speeds is also preferred by Google.

Search engines are watchful of bounce rates. When users enter your website and exit immediately, it means that their search has turned futile. This phenomenon is not good for SEO and results in lowered rankings. If the web design has caused the user to undergo a less optimal experience, She is sure to leave the website soon. This is where responsive web design comes into play, by rightly prioritizing design and content, on smart devices.

  • Tapping The Social Media Users

Research has proved that accessing social media through smart devices is more popular when compared to their desktop usage. This is because of the simple logic that people sitting at work with their desktops do not have the time to visit social sites, when compared to people on the go. Nowadays many web-enabled services, allow you to login through social media.

A responsive web design helps you tap that segment of traffic that comes to your business from social media. The social media pages of your business must be geared to meet the constraints of the screen sizes of smart devices. Another important thing here is that the social media shareability of your web content is enhanced through a responsive design. This is a powerful way of growing your online presence and as well as engaging the social media traffic.

  • The Impact On Conversion

Smart device based traffic directly impacts your conversion. The attention of smart-device users will be more focussed when compared to PC users scrolling through your website. With a focussed mind-set, the conversion possibilities are enhanced, provided your web content is duly prioritized for mobile viewing. By hiding the much-needed information from the view of smart devices, conversion possibility is lost.

Online shopping through smart devices is peaking now. Responsive design is the key to tap those impulsive shoppers. Ads are also more effective on smart device screens, in attracting the undivided attention of the target audience. This is the main reason why elastic and flexible layouts are not a thing of luxury, but an important necessity.

In the past, web developers were only concerned with designing web content and layouts for larger monitors that is desktops and PCs. There has been a transformative change and thanks to the revolution in wearable technology, more traffic is diverted through smart devices. A responsive web design helps a business to tap this kind of traffic, by maintaining consistency of performance over multiple screen sizes.

Posted by IT Pathwwway