Iconic successes in the internet business era have become commonplace, but, so are miserable failures even by some of the biggest brands in the industry. One main reason that has fuelled these commercial tragedies is low sales volume. Caused by multiple reasons, the revenue generation capacity of any business, offline or online takes a serious jolt when leads simply do not convert. This inactiveness calls for the urgent services of an experienced internet marketing company that can get your sales figures up and running in no time.
- Cross-Selling And Up-Selling
Digital marketing agencies deploy a robust set of techniques to optimize your websites for making the most out of every lead converted. Cross-selling and up-selling are excellent ways not only to boost sales and profits but also to justify the cost per lead. Cross-selling refers to the logical and intelligent recommendation of connected products to customers who are about to close the deal. For example, offering a choice of memory cards to buyers of digital camera or hotel reservations along with travel bookings are all quick ways to boost sales figures. Up-selling is the subtle way of pushing customers to pay a little more and go in for an upgraded or premium product.
- Influencer Marketing Campaigns
Time is precious – and brand awareness takes time to build. This slightly ironic situation is put to rest by reaching out to influencers to promote your brand. Also called micro-influencers, these influential people are thought-leaders, activists and eminent personalities in their own fields of expertise. Quick sales is guaranteed due to two sensible facts. First, they can get you exclusive access to their audiences at a nominal cost. Second, they exert a special influence on the audience, so that, whenever a product or service is endorsed by them, there is a huge trust factor that works in your favour.
- Affiliate Marketing Programmes
If you are looking for speedy sales, but are wary of investing in time and resources for the same, then getting the services from effective affiliate networks is worth looking at. Your internet marketing company will network with a set of high-quality reliable and relevant affiliates who have access to big chunks of markets. The big plus point is that your brand gets a lot of publicity in various channels the affiliates use. Another advantage is that you pay only against performance. Only when the affiliate sends leads your way, he is remunerated in the form of incentives.
- Analyse And Work Against Shopping Cart Abandonments
Most Ecommerce portals consider last stage shopping cart abandonments as a curse. It is a spoiler that stalls sales at the penultimate stage, owing to a variety of reasons. Account creation hassles, exorbitant shipping costs, unclear returns policy, complicated check-out process – the list is endless. Conducting a thorough audit of your site for these shortcomings and correcting them will quicken sales without the need for a heavy ad budget. It can bring back lost customers and can also come handy in attracting new ones.
- Paid Traffic
Paid traffic when manoeuvred in the right direction can become a rapid-fire way to get your sales carts full. Everyone talks about paid traffic, but only seasoned web marketing professionals can get you the right blend of sources relevant to your product and target market. The cost spent on paid traffic will start paying you back only when targeted traffic visits your websites. In fact, a paid source that works wonders for one business may fail miserably with another. For example, paid traffic on Youtube may not work if you do not have much of video content for consumption; Google Ad words can bring you tons of traffic, but can end up expensive.
- Building Brand Loyalty
Customer retention is the all-time favourite buzzword for an internet marketing company. Though competition is tough, the right internet marketing agencies can help you increase switch-over costs from your brand. Besides the commercial part, doing groundwork to build emotional bonds with customers is vital. Rewarding customers for loyalty pays both in the long-run and short-run. Loyalty discounts, offers, VIP privileges, referral incentives are all Pathwwway Ltd. cost-effective ways of celebrating the brand affinity of existing customers. Brand loyalty can trigger fresh sales from existing clients and can invoke dormant clients back into action.
- Going Social: Facebook Ads and Twitter Contests
Social media has the power to pull people online for flocking together as smart digital communities. Going social is no more a choice but is a must, to position your brand within a short time frame. The number of users in popular social media networking sites are increasing like never before. Facebook advertisements are huge crowd pullers that are very effective especially in brining mobile-based sales. Web agencies take pride in organizing twitter campaigns and contests. Sweepstakes, photo contests and hashtag contests are best ways to build your brand quickly and enhance profits.
- Provide Excellent Customer Service
While acquiring new customers is both expensive and time-consuming, the best solutions offered by web agencies to bag quick sales is to satisfy existing customers. Empathetic customer service has a direct bearing on customer retention. Customer support is a make or break factor and is closely connected to your brand image. Major brands have outsourced customer relationship management for want of highly skilled and dedicated talent. Listening holistically, suggesting wisely and escalating only when needed are all simple yet sure shot ways of getting into the good books of customers.
An internet marketing company does not celebrate past failures of clients, but instead gets them to learn from the experiences, identify loopholes and bring in fresh sales. Quick and low-cost sales strategies are the need of the hour. The focus is not on the sales numbers but on understanding customer requirements and the lapses, if any, that prevent resultant sales. The most important tip to boost future sales is to pay due attention to post sales phase. On-time shipping, copious assembly and usage instructions, comfortable on-boarding of new customers are core, to enhance sales and keep customers coming back for more.