The internet and ecommerce website development trends have reshaped how industries manage business. Some have been impacted the way the cable and satellite television industries have changed. The way we watch television has undergone a sea change; we now view the entire series on the weekend, get spoilers on social media channels or download and even watch television online.
TV business models are changing as new ecommerce technologies are shaking things up (Netflix, anyone?). Television is an old technology. But it’s transition to a 2.0 version has been smooth and seamless, through the growth of cable and satellite TV industries. TV users are the major beneficiary of such an evolution. While remote control technology was considered a leap forward for mankind, but online access is changing the way channels are surfed, now.
- The Rise of the Ecommerce Model
In the present era of ecommerce web development, internet technologies have created on-demand television. Now custom TV like Hulu, TiVo and DVR are ruling the waves. The TV was once a medium we sat down and heard. Even that has changed with the rise of social media. Many TV programs are integrating social media into advertising and programing, much like social sharing buttons on websites. Experts are referring to this phenomenon as the eventual second screen, and sports, as well as talk shows, are catching in on this trend. Social media has given fans a new type of voice, permitting connecting and discussing shows in real time.
- The Emergence of OTT Technology
One of the most exciting outcomes of technology and ecommerce website development on the internet has been the rise of over-the-top or OTT technology which permits viewers to get video content delivered directly to devices in the absence of conventional intermediaries. This serves as a direct connection between consumers and broadcasters. While technology commences at early stages, it is poised to emerge robustly. According to Digital TV research, the revenue from OTT technologies is set to reach USD 64.78 billion in 2021, from USD 29.41 billion for 2015 and 4.47 billion in the year 2010.
- The Growth of Internet TV
With Apple and Google making their marks on TV with the launch of Google TV/Android TV/Chromecast plus Apple TV. Other similar services come from brands that include Boxee, Roku or Western Digital Media Centre. These inventions have internet TV access and brought the computer and website development technologies to the television. This permits seamless and instant access to downloaded, stored and streamed content.
- Viewer’s Ability to Choose
The viewer’s option to choose video and TV content and tune into specific programs, serials or even clips has transformed the way television is viewed. There’s a growing focus on snippets, sound bites and condensed versions.
The segmented consumption method has caused a lot of changes in context, entertainment programming and more. Network programming once used to rule the scene. Now options such as Netflix provide more ways out for viewing shows, whether they have a large fan base or fresh shows. Original series on Netflix, for example, incorporate many of the ecommerce website development editing skills.
- YouTube Rules the Day
The past has seen the emergence of YouTube sensations. This refers to people with large followings who have posted videos on the YouTube channel and gained traffic, followers and fans. YouTube has become a popular channel for TV integration as well. OTT media services such as Amazon and Netflix are spending billions to offer consumers exceptional content that complements pay TV and has impacted the growth of cable television, although the cable industry is growing in areas like Africa, Asia and the Middle East, according to research by KDDI Japan.
Data by Cable Europe has shown 26 markets in EU have saw the use of cable in 119 million homes, with 56 million subscribers using cable to access TV and 32 million subscribers to the internet via cable. Additionally, TV viewing has expanded to 5.8 hours in a single day. But now, there’s an emergence of multiple screens. IPTV markets are set to touch USD 80 billion in 2020. EU and Asia have emerged as awesome IPTV markets. Annual IP traffic is set to cross two zettabyte threshold in 2019 and 88.4 exabytes in 2016 alone. By 2019, IP traffic is set to reach 168 exabytes per month.
Content delivery networks carry over half of the internet traffic by 2019. Around 90 per cent international internet traffic will reach video by 2018. Streaming only households will hit 14 million by 2020. Television in the year 2020 is about personalised technologies, on-demand viewing experience, individuated distribution of content, small TV shows, independent cinema, binge-watching, ad-free models, innovative TV formats, localised and regional content and smart TVs. With the launch of disruptive models and innovative, cutting-edge technologies, TV as an entertainment medium is changing itself.
- Multiple Screens
On-demand access, stand-alone streaming, video-on-demand, multiple screens, slimmed down or skinny television bundles, audience interaction, original content and cost-effective plans have reshaped the cable and satellite television industry. Broadcasting moves beyond linear viewing, costly cable bundles and programming that lacks flexibility. Low-cost packs are catching on. Nielsen data shows close to 45 percent of Netflix subscribers watch its original programs. This has birthed cord cutters, in the field of cable and satellite TV. The exodus from linear TV has caused more individuals to watch television.
Smartphones, desktops and tablets have accelerated TV consumption through multiple screens, Live streaming plus OTT technology have been shaped by ecommerce website development trends like responsive sites and mobile-first screens.
Multi-screen viewer options boosts connectivity as well as sharing. Nielsen research shows more than half of the international respondents watch internet while seeing videos. Cross-screen engagement has transformed the way audiences view television programs. This is yet another ecommerce web development trend catching on.
- Targeted Advertising
Streamlining and OTT TV is critical for television-based advertising with targeted and streamlined ads. Big Data and detailed audience analytics are the latest trends in cable and satellite TV industries, and it is changing the way people view entertainment. Targeted advertising is noted as a premier ecommerce web development trend.
Subscriber data culled from various sources like social TV, tools for audience measurement, networked engagements is shaping TV advertising. To sell in a targeted way, ads are dynamically inserted and there is an emergence of new-age TV advertising. Big Data permits television to connect to a digital audience. Audience targeting platforms combine data from set-top boxes with third party data about customer behaviour, interests and purchase history. Immersive viewing is the result of the rise of HD television and new technologies, too.