With the increase of ecommerce businesses, more and more retailers are turning to ecommerce website development to sell their stuff. The past few decades have witnessed more and more people turning to online shopping to purchase items for daily use. In spite of the growing number of online buyers and shoppers, people are still uncertain about sharing their credentials and personal information while buying online.
People get nervous thinking that their credit card information or personal details may be misused by the retailers. Therefore, if you have an ecommerce website, you can attract more visitors by providing them with a secure, stable, and smooth user experience. Here are some essential features that you must inculcate in the payment and processing options for your ecommerce website development:
#1 Provide Multiple Login Options
Most ecommerce website development projects require the customer to create a user account before they can place an order. The concept may seem convenient for marketers but does not provide many benefits to the customer. You can make customer experience better by providing check out options as a guest. When you give shoppers an option to check out as a guest and create an account later, they feel more confident in buying from you next time.
You can also make registrations flexible by allowing your shoppers to log in with their social media profiles or a Google account. It makes the registration process easier and faster. When your customers share their email IDs or social media profiles, assure them that you will not mail or post anything without their permission, wherever applicable. However, there is one caveat in allowing login through social media profiles. If anything changes with the user account they may no longer be able to log into your website with that account. Therefore, provide alternate login options and ask for further details for contact information.
#2 Use Multiple Layers Of Authentication
Customers must feel assured that their information is safe in your hands. To ensure their satisfaction, include several layers of verifications before restoring their login information. If a customer forgets their login credentials, they can retrieve their account information through the layers of verification which may include security questions, verification SMS, verification email, and so on.
#3 Ensure PCI Compliance
Some specific Data Security Standards or DSS are defined by the PCI Security Standards Council or PCI SSC. All the merchants supporting online transaction must abide by the standards irrespective of the transaction volume or revenue. Every owner managing an ecommerce website development project must comply to the PCI standards according to the required compliance level which is defined by the transaction volume over a period of twelve months. Most ecommerce websites have built-in PCI compliance. In other cases, owners must ensure PCI compliance by inculcating DSS.
#4 Develop An Integrated Payment Processor
Many small ecommerce service providers rely on third-party payment processors like PayPal and Amazon Payments for a lower number of online transactions. Having an integrated payment processor can provide a real boost to your ecommerce business.
You can redirect your customers to a different pay site but the practice disrupts user experience and may force them to terminate the transaction. Moreover, it takes their focus away from your brand. You can ensure better flexibility and improved user experience by offering an integrated payment processor that executes the transaction on your own server. On one hand, it provides an improved user experience. On the other hand, it offers better scope for customization. Remember that you may require an SSL certificate for your integrated payment processor page to ensure a secure connection during the transaction.
#5 Get An SSL Certificate
Every ecommerce website development project requires an SSL certificate to ensure secure transactions and protect critical customer information. SSL ensures that all information exchange during an online transaction occurs through a private network.
Transactions over a public network are unsafe and the information can be easily stolen by the hackers. An SSL certificate ensures your online shoppers that they can confidently share their personal details or credit card information without worry of it being stolen or misused.
#6 Use Logos And Security Seals For Credit Cards
This is just a design practice to ensure customer satisfaction. Security seals and credit card logos reassure your online shoppers that they are sharing information over a trusted and secure network. The logos and seals should be visible during checkout as well as in the cart.
#7 Provide Checkout Buttons
Checkout buttons provide easy checkout options to the customers. They serve as a visual cue to generate a call-to-action for a buying decision. With some design hacks, you can make your checkout buttons stand out on a page to serve as a quick buy option.
#8 Make Your Checkout Process Visible
Generally, the checkout process is split across multiple transaction pages. When you provide a visual presentation of the progress of the checkout process, the shoppers get an indication about the progress of the transaction. Customers, therefore, feel informed and confident about the buying process and the online transaction.
#9 Seek Confirmation Before Checkout
Display a detailed confirmation page to confirm the transaction before allowing final checkout by a buyer. The page should help them review the items in their cart and must allow them to edit the list of items. Finally, the page must display total amount to be paid by the shopper and the shipping destination and time.
You may consider optimizing the design of your checkout page to make it more user-friendly and easily navigable. Finally, do not forget to send a confirmation mail to the shopper’s email ID enlisting the order details. For a successful ecommerce website development, customer satisfaction is a must. Keeping this in mind, optimize the design of the payment and processing options of your ecommerce website to ensure better user experience and an ever-expanding clientele.