Affiliates are set to play a critical role in the future evolution of web marketing. As an integral player in the digital marketing world, an affiliate has the power to build a strong audience for your brand online. Affiliates are set to dominate, as every digital brand seeks to assert its presence in the market. The future is here and it’s all about marketing that thrives on creative innovation plus new technologies – something which the affiliate marketing teams excel at. Here’s how affiliates will power digital marketing in the years ahead:
- Better Offers to Beat Competitors
Affiliate marketing is set to revolutionise the way brands build their identity. Additional touch-points will be covered in the retail sector, with the growth and acceleration of technologies. Affiliates provide better offers to beat market competitors. With the realities of a retail apocalypse set to change the way brands market themselves, as digital channels grow, affiliate terrains will expand further. Web marketing will turn more competitive and affiliates will play a vital role in impacting online visibility.
- Micro-Influencers Will Emerge Stronger
The future of digital marketing through affiliates lies with micro-influencers. With more would-be consumers turning to word-of-mouth marketing about their favourite products on social media and turning away from celebs or high powered ads, the rise of micro-influencers is imminent. Social media will remain a powerful tool in accelerating the site’s traffic. Affiliate links will use social media in creating opportunities for sharing products and boosting sales volumes.
- Consolidation of Affiliate Networks
With the future seeming bright for affiliate marketing, more digital brands will join the networks to improve their online marketing strategies. From the smallest affiliate marketing programs to the largest initiatives for tapping affiliate networks, exponential growth is on the cards. Research shows that 15 percent of digital media revenue presently comes from affiliate marketing. In 10 more years, the revenue share is expected to triple.
- Tapping Consumer Mobility
With the rise of smartphones, digital marketing is undergoing a massive transformation, and affiliates are at the heart of this. As content drives traffic sales through mobile and other smart devices, the number of smartphone users is expected to boom prolifically and more target markets are expected to join in. Affiliate networks will increasingly be the means to reward and motivate customers via mobile channels.
The future lies with businesses offering affiliate incentives and digital perspectives. The customer base is growing and returns on investment are set to multiply for affiliate brands. Affiliates also foster quicker product discovery and offer so many benefits for business. As the digital marketing space expands, affiliates will be the driving force of innovative web marketing solutions.
- Factor in Compelling Content
For online marketing success, good content creation is the key to building market authority and attaining record traffic volumes. To be an authoritative marketer, you need to tap the influencers and affiliates who can promote your brand using exceptional content.
After all, leveraging content across multiple platforms is the key to keep leads coming in. Affiliate marketing is set to revolutionise content marketing strategies from standard copies to video, voice and image content for attracting customers and converting these. Affiliates are associated with engaging creatives like videos, slide-shows, live content, e-books and much more. Affiliates are set to innovate the way brands engage with users.
- Convince and Convert
Affiliates also serve to differentiate the digital marketing mix. This ensures customers are easier to convince and convert. It’s not just about advertising a brand but influencing customers also. Affiliate content adds value to the user search funnel and affiliate marketing focuses on customer exclusivity. As affiliates become further entrenched in the web marketing ecosystem, marketing techniques will evolve, becoming more insightful and converging to yield successful outcomes in the battle for market share. Incorporating affiliates as part of online marketing mix and inbound outreach will benefit brands in terms of massive ROI on every dollar of paid media spend.
- From Funnels to Flywheels
Building customer lead funnels are passé. It’s now all about developing the marketing channel flywheel. This represents a circular process in the business when customers feed continual revenue growth. To optimise the flywheel process, you need affiliates because they are SEO strategists. Affiliate tracking systems are sophisticated and advanced enough to reveal insightful data to expand revenue and customer marketing.
Affiliates look at re-monetisation and retargeting to drive digital marketing revenues. Affiliates also look to incentivisation models as part of the mix, driving optimisation techniques forward. Further, in internet marketing campaigns, affiliates are able to provide better insights for understanding the user’s journey and conversion process as part of the wider marketing mix.
- Digital Marketing Goes Smart
Affiliate marketers are increasingly adept at evolving with the adoption of smart devices, smartphone assistants and the growing popularity of voice search. Data-driven approaches form the core of modern affiliate marketing. No matter which part of the web marketing landscape businesses focus on, success depends on an approach that is data-driven. Affiliates leverage data by offering meaningful insights. By focusing on key performance indicators like leads, sales, clicks or impressions, affiliates align sales goals with the actual marketing outcomes.
Looking at data from different angles, mobile phone usage and internet access are set to rise over the years. In 2018, unique smartphone users totalled 3.7 billion. Mobile adoption will only rise in the years to come. By focusing on mobile-first technologies, affiliates can also cut down on digital ad spend.
Sharing relevant and contextual information, affiliate marketers are focused on user experience and quality digital marketing strategies. Through data-driven approaches, affiliate marketers are empowered to offer actionable insights and predictive strategies. With smartphones accounting for half the sales on many affiliate programs, and widespread switching between smart devices, affiliates now specialise in cross-device tracking. Therefore, they embrace the new digital realities of a connected customer in a wired world.
Brands working to optimise their digital marketing campaigns would, therefore, benefit from the branding power of affiliates along tried-and-tested performance marketing models. For online marketing professionals, truly connecting with leads and customers is the key. Fostering innovation at every step, the affiliate marketing channel offers incredible returns and benefits as the optimal digital marketing platform in the years ahead.