Time on page is one of the key ranking factors in the Google algorithm. The more time people spend on a page, the higher the search engine rankings are. How does one increase time on page? Matching search queries with search results are the key. Top search engine Google’s chief concern is the better one gets at matching search results to queries, the more people use the search engine. One of the ways Google (and other leading search engines) measure whether search result matches a search query is how long a visitor stays on the page.
For those typing in queries into Google, it is essential to find pages in the SERP, click on these and remain on the page. Abrupt or high bounce back rates indicate the page did not match the search query. If visitors spend additional time on the page as against others, the page attracting increased viewing duration is going to steadily rise in search results. Custom Web design is one of the essential ingredients for increasing time on page. Custom website design solutions increase time on page in the following way:
#1 Website Design That Invites Readers In
Around 8 in 10 people read a headline on the site, but only 2 of ten read any further, according to CopyBlogger. This shows that it is extremely difficult to keep readers engaged. The internet is flooded with sites competing for attention and mindshare. This means your custom web design expert has to ensure the site is inviting, easily navigable and user-friendly, if time on page has to be increased.
Nearly all successful site owners have key elements like a captivating introduction, a problem, a solution and a promise. Hooks or compelling introductions are generally in the form of questions because readers then make the attempt to answer it and then get involved. The problem and its solution need to be clearly delineated in the web structure as well. Reading should be effortless, so use simple navigation tricks and transitions. Transitions are short sentences linking paras which connect thoughts and ensure the writer anticipates your every problem.
#2 Making Content Easy to Use and Read
Another way to increase time on page is to make it easier for individual users to read your content. This is where many website owners fail. Either the font size is too tiny, or the column of text is too wide or the text is just too dense. While choosing a font for websites, the first thing you need to decide is which font type to choose. During the early days of the internet, when computer monitors had low resolutions, certain fonts like sans-serif were better.
But now computer screens have a high resolution so serif fonts display better, for example. Most readable fonts have the advantage of being designed specifically for computer screens. While some web development experts argue that fonts should be around 16 pixels, some hold the minimum font size should be 18. Another Custom web design factor that impacts readability is the amount of horizontal movement the eye makes.
#3 Organise Headings and White Spaces Well
Another website design feature that needs to be organised well is the amount of white space and in relation to this, the nature of the headings on your site. The pages with more white spaces are easier to read. Consequently, web designers need to break up the text using shorter paras, bullet points and images. When individuals arrive on the site, they look for information in the article. This is where headings come in. Headings make it easier for site readers to find what they need without perusing the entire blog post. Headings also make the text easier to read and digest by breaking up the paras. A new heading is needed every 4 to 5 paragraphs.
#4 Tap The Power of Compelling Graphics
Images are worth a thousand words. They increase time on page, for sure. They are also an essential part of the web design features of a site. Images break up text, make online content brighter and more visually appealing and easy to understand complex information. An image needs to be used every 350 words. Visual storytelling offers a lot of benefits for catching reader attention and sustaining interest.
#5 Embed Videos
The power of short videos for increasing time on page should not be underestimated. In fact, videos should be more than 3 minutes long and shorter than 10 minutes for capturing viewer attention. Remember that videos that are too short do not increase dwelling time, and visitors may not invest the time in videos lacking content. On an average, the time spent on pages with video is 7.21 minutes as against 2.48 minutes for pages without videos. People spend 2.6x times more on a page with video than without.
#6 Keep Load Times Fast
Each page on your site needs to quickly load. This is because slow loading pages put off viewers, given the short attention spans, when it comes to surfing the web. Users expect all it all to be easy as far as page loading times are concerned. Slow loading pages reduce user time on page. Research shows close to 40 percent of visitors leave a website that takes more than three seconds to load.
#7 Content Must be Well Structured
Content needs to be well structured rather than dry. It also needs to be entertaining and well presented to evince the interest of your users. Engaging with visitors is all about web content structure that encourages visitors to read and watch. For truly engaging with visitors, you need a site that engages with them all. Encourage discussions, online forums and build a community around your brand.
#8 Use Internal Linking and Anchor Text
Using internal linking and anchor test serves to better index the entire website. It also ensures visitors are kept on the site longer as they may click on anchor tests directing them to different pages on the site. Related topics need to be suggested via anchor text. Visitors need to be provided with a link to another article relevant to the one read. This ensures they can remain on the site for longer time periods.