Every business from a mom-and-pop store to a modern enterprise needs a website to increase its reach and widen its customer base. But small businesses often fear opting for professional website design services because of the costs involved. These small business website design budgeting tips can prove handy if you want value for money and affordable returns on your investment.
- The Difference between DIY and Your Designer
Good websites for small business website design projects can cost anywhere from US$5000 onward. A basic DIY one, on the other hand, can cost far less. There’s a broad range of pricing when it comes to small business website design. Having a web design budget that’s realistic and affordable becomes important in such a case. By simply looking at the design, not much can be said about the small business website design cost. Having a budget that is predetermined can make all the difference between knowing what you can afford and knowing what is simply too much.
- Setting a Fair Price
The designer should ideally fix a reliable estimate for particular design and development work. Costs of small business website design will also boil down to whether you have any particular preferences or leave it entirely to the professional. How should the website ultimately serve your business goals? For a company website, the value of design and development goes beyond superficial layers of design. Technical skills, knowledge about niches and right experience come at a certain price.
Primarily, the cost of designing a site depends on technical know-how, time, money and design expertise. A website’s scope in terms of its pages and functionality, content creation, design and layout as well as hosting and release play crucial roles in arriving at a final budget. The prices for basic small business web design projects depends on the amount of work involved. This includes the number of pages, design specifics, need for graphics and images, design for the layout and many other factors.
- Factors to Consider
A lot of the cost of designing a site for your small business depends on whether you are starting out or just need a redesign. An equally important part is how prepared you are and whether blog or CMS functionality is required. Additionally, are graphics already created for the site matters too. Whether you need a responsive design where the site automatically resizes for mobile and tablets makes a difference to the final cost of the website design project.
Other considerations centre around whether you need multimedia such as video and flash on the site. How much content has to be created as well as other features such as SEO, eCommerce or social media channels are also essential determinants of the charges for designing and developing the site.
While a one-size-fits-all approach is impossible for your small business website, each website design project is customised and, therefore, different in terms of its cost and feature considerations. Website development and design should be seen as a service, not just a product. Websites are not a commodity. Viewing these as service-based offer a better understanding of why a one-off rate is hard to assign. After all, building a site takes a lot of effort, time and resources, so this should be factored into your budget as well. The exact cost depends on so many factors. The core focus should be to find ways to drive down cost, without cutting down on quality.
- Quantity or Quality?
Many people think the site’s pages determine its cost. But a website design is based on a whole lot more factors than just that. Though the number of pages can impact the content and imagery that has to be created, quality is an equally important consideration. Website designs can also price in factors like the uniqueness of templates.
While around 15 percent of the design budget should be allocated to planning, interface design grabs another 25%. A lion’s share of the budget (40 percent) goes towards programming. The remaining 20% needs to focus on project management. Ask for what you need and what is important to you and decide the budget accordingly.
Your website plays a vital role in driving sales for your business. Considering that a lot of money is invested in inventory, furniture, rent, interior design, staff, insurance, equipment and utilities, it is essential to pay for your website in a way that fulfils what it is truly worth.
- How the Budget is Influenced by the Purpose
Each site has a specific purpose. For a small business, the goal may be to get a site that’s purely promotional or create an understanding of the products and services offered. Or the goal may be to simply share information about your offerings without any marketing angles. All the eCommerce businesses would see their websites as more than just digital calling cards.
The website serves as their virtual storefront, visual catalogue, instantly accessible brochure and online marketing tool. The ultimate goal of a small business website is to lead to more business and make use of CMS platforms to develop blog content and drive traffic or encourage repeat visitors.