While responsive web design has been around for years, it is only in recent times that this mode of designing sites has surged in popularity for mobile-ready sites and effective user interface and experience. Over the next few years, this form of web design will dominate the web design market, with brands jumping on to the global bandwagon. After the developments in recent times, starting with Google’s mobile-friendly update in April 2016 and consequent mobile indexing, websites prioritise ranking systems with optimised content for smartphone devices and their users.
So, if you’re looking for a reliable, dependable and responsive website, you need to study these important web design trends and understand how to optimise your site design. As devices and screens evolve, we are changing the way websites are designed, too. It’s not just the technologies that have undergone a transformation; websites have made the transition, too.
For user interface and experience to be optimal, responsive web design needs to cover user needs as these evolve and devices that consumers use become increasingly sophisticated. These are the website design trends for responsive sites that you must know about:
- The Value of Compelling Graphics and Illustrations in Responsive Web Design
For the UX and UI design, more brands are contacting illustrators. Illustrations have the chance to make UX design visually appealing and add to the brand’s image. Graphics humanise the brands and make UI elements engaging, interesting and interactive. Popular brands like Airbnb, Google and Dropbox make generous use of playful, whimsical and quirky illustrations in web design, powering marketing campaigns and brand identities alike.
- Typography and Fontwork Boost Brand Identity
When it comes to responsive web design, typography can boost the brand identity. Typography plays a vital role in the user interface design, when it comes to communicating clearly and concisely. Consider that even established media brands like BBC have rolled out a fresh font optimised for smartphone readers. Most fonts that are used commonly work well for print.
Therefore, companies are investing in newer, more optimised fonts. Google understands the importance and prominence of mobile, commissioning new fonts supporting unicode web publishing in the Middle East and Asia. Customised typography is one responsive web design trend that must be utilised for optimising the site. Designers are now utilising bold, creative typography to make messages pop off the screen, as we enter 2019. Websites feature creative typefaces occupying more screen space to serve as the main feature of the site.
Attention is also focused on font resizing to fit smaller screen devices, while optimising the UX. Extra efforts are not required for coding, but media queries can progressively be used to resize the font to fit smaller screens.
- Cashing in on Elongated Menus
On a small screened device, a horizontally stretched, long menu can be challenging to navigate. The result is a site which lacks functionality and aesthetic appeal. The most effective way to counter this issue is to display the menu in well-spaced, vertical way to better fit small screen sizes or different browsers. The menu items also make it easier to browse through the items.
It is not necessary to display vertical menus in list forms either. A tabular structure can work equally well given menu elements are not that long. Mobile screens have a restricted viewport that leads to natural movement of text in downward direction, so the method is bound to provide a more pleasing user experience. One does not need to worry about vertical menus making pages appear longer.
- On Screen Toggles For a Cleaner Look
An onscreen toggle provides sites a cleaner look and saves space. This is more so when used for the menu. If fonts and colours for the menu are similar to the overall site design scheme, it offers responsive navigation plus a natural, and functional feel.
This UX technique is also handy for secondary menu items toggled from the same page. Sites can feature fixed menus with downward scrolls and a secondary menu item that is toggled from the same page for accessing deeper links. The aim is to complement textual content with responsive navigation for a positive UX, as users are able to browse numerous site pages, while saving time on the HTTP requests sent to a server.
- Value of Hidden Toggle Menus
The hidden toggle menu is known as a 3-bar menu, sliding drawer menu or hamburger menu. This is a layout easily recognisable and functional for average users. The hidden toggle menu dominates the mobile iOS app market. This includes complex sliding animations. The concept has spread to many platforms and is a common feature of a responsive web design.
A great value of the hidden toggle menu is that it draws user attention towards links, saves screen space and brings main links and sub-menu links. Once the menu is toggled, it covers the screen and pushes on-page content out of the way.
As minimal home pages increase in popularity, users need to click the menu icon to reveal the navigation options of the website. Single long-scrolling pages are also part of the picture. Websites now increasingly have a main page that includes all the website content on that page. These sites have a navigation bar atop the screen, but the only difference is that when options are clicked, the user reaches a location on the page, rather than a fresh web page.
Card-based designs are yet another UI feature catching on. Information can be easily organised into grid patterns through this. Pieces of information are organised into cards in visually appealing ways along with distinctive image or blocks of text. Card-based design holds a lot of value for responsive web design, as it rearranges the structure as per the screen size of the user.
Responsive website design also yields boundless creativity in evolving the web development process. To browse through responsive websites, templates and themes is the key. That way, website designers can identify how to assist in responsive navigation and respond to user behaviours to create a bespoke experience. Most effective techniques for the project are thus in place. Building a site that translates into the responsive web design and boosts user interface is a significant focal area for modern website designers. Keeping these trends in mind can help website designers to achieve a responsive and flexible structure.