Websites have become marketing tools that can not only attract visitors, but effectively engage and convert them. They have evolved a long way from the past, when websites were synonymous with promotional literature. A Web developer needs to school themselves in the latest trends of the ever-changing digital marketplace.

#1 Prioritizing User Experience

The crucial decision of in-house vs. outsourced website development has to be made on time. Having decided on it, it is essential for your web developer to understand your business model. Especially When the developer is not your own employee, they might not be aware of your business mission or your customer preferences. In this case, it is not possible to enhance user experience.

The focus for 2018 is also on personalizing the website for visitors by deploying intuitive and analytical approaches. Every website visitor is an asset and leads can be converted effectively only by way of rendering an exclusive experience.

Web content is designed, keeping in mind customer expectations and industry standards. Every move of the customer on the website is monitored closely, offering the business real time and actionable insights. Presenting information in a modified and differentiated manner according to their past search habits will sell customers on the pro-activeness of your website.

#2 Using Photo And Video Content

Your website must use a visually pleasing blend of images and graphics. Too much of either will spoil the overall layout. Infographics can be used in order to make data more interesting for customers. Intuitive technology helps in navigating the customers in a proactive manner and makes them get what they want, with the least effort. The in-thing being practiced by the modern day web developer is that of making the design more realistic with photos.

Including photos promotes informal communication through the website. Instead of displaying bland photographs of your products, uploading snapshots of your team members, or their day out at a retreat or showing your product in the build are popular trends in web page development. Video based content is also very popular since it engages the customer by way of both audio and video. It has more engagement capabilities than photos or text. Using animation graphics and AR themes are also some novel ways to engage website visitors.

#3 Using Artificial Intelligence

Web designers use different concepts from the realm of AI like neural networks and genetic algorithms to enhance the capabilities of their websites. It connects human beings and technology. Robotic technology results in huge cost savings. Virtual robots and chatbots are the in-things available to a web developer that predict customer reactions. Applied AI techniques hand-hold a non-technical web designer to get past technical challenges.

Voice based search is an emerging technology that is set to revolutionize online businesses. They can help offline businesses as well by increasing personalization during in-store experiences. Consumer behaviour is tracked even more realistically with AI technology and businesses will be able to sense the moods and shopping impulses of customers using technology.

Cognitive analysis will help in better customer satisfaction. These techniques come in handy when scaling-up. Even heavy quantities of data and information can be processeds. AI tools enable customer-centric web development with the concept of effective reply predictions. When a business is able to react to customer needs proactively, web design becomes a powerful strategy to retain customers.

#4 Deploying ThePWA Platform

PWA (Progressive Web Apps) is becoming popular in web development. It takes web development beyond the capabilities of native apps. The PWA platform is an integral part of the Microsoft Project Server 2013. It harnesses web capabilities to render an app-like experience to users. The PWA platform embraces the mobile first approach and doubles the power of the mobile web. Using progressive enhancements, features that are strikingly similar to native apps are provided.

Web developers use the PWA concepts to upgrade web apps in the native OS. Push notifications are very popular these days as valuable tools for re engagement. PWA is founded on the principles of responsiveness, they provide a seamless experience on any device – be it, smartphones or laptops or tablets. The apps are indexed by search engines and are easily shareable by URL. Many popular browsers like Google Chrome, Mozilla and Microsoft Edge support these progressive web apps. Where native web apps suffer from a lot of pitfalls like low search engine visibility, lack of real- time updates and dependence on web connectivity speed, PWA is a boon to web development and a solution to the shortcomings of traditional web apps.

#5 Developing One-Page Websites

Though websites are informative tools, the present trend is towards one-page websites. It saves businesses from the risk of users, signing off before visiting multiple pages that contain crucial information. Only one HTML page is deployed. This does mean that it will not be possible to display all important information. This is made possible using technologies like JavaScript, jQuery, CSS3, or Ajax. The user can scroll down or jump to the relevant section of web content, that he requires, by clicking appropriately on the web page.

By directing users to a predefined HTML anchor on the same page, creating one-page websites result in operational efficiency. These websites are also called parallax scrolling websites. Since all web content and navigation controls are embedded in the same page, your website gets the undivided attention of users.

As it can be seen, website development has been rendered easy by way of customizable templates on the market. Your web developer has to adopt a strategy according to your budget, needs, stage of business and the market leadership enjoyed by your product.

Posted by IT Pathwwway