A trendy, user-friendly and responsive site is a must for a business that seeks growth. Across industries and verticals, each user or customer researches online presence before purchasing services or products. Target users and customers will definitely compare your site with that of the competitors before making a choice to go with the best out there. Having an updated online presence is not enough. You also need to redesign the website frequently. Custom-made websites are launched every day. For a company in these 5 industries, custom web redesign is just as essential at least once every six months.
#1 Ecommerce: Cashing In On The Website Boom
The first thing ecommerce shoppers see online is your website. So custom web design once every six months makes sense. That’s because a website is necessary for not just a great first impression, but lasting brand value. A custom site provides a unique identity for ecommerce businesses and users recognise the brand on the basis of this. Just as a house needs a blueprint, websites need to be planned with wireframes in place.
Further, a well-designed site is one of the most effective marketing tools at your service. It makes for easy use and maintenance. But updates are equally important. A website redesign can serve valuable functions, such as changing products, updating the correct images and adding fresh content to the online site. Informing visitors about new deals and offers on particular products is equally easy, with a redesigned site.
For optimal returns on web marketing investment, analytics is the key. As an ecommerce business grows, it needs to aim for better bounce rates and take action. Tracking web pages on parameters like average visit duration, bounce and exit rate as well as conversions help in figuring out leading problem areas. As ecommerce sites grow, they need to keep up with business objective sand target audiences.
It often happens that redesign is needed with fair degree of frequency because the site has to serve target audiences as per attitudes, preferences and buying psychology. To meet business objectives like offering custom products or targeting a niche, specific user requirements need to be met, too. Ecommerce technologies are also constantly expanding.
Having website scalability to support future business growth is essential. This is why a Pathwwway Limited website redesign needs to focus on boosting technology to prevent ecommerce sales from declining, Websites need to be able to handle traffic and have well integrated features and plugins for accessibility. Custom designs are adaptable and focused besides being mobile-friendly. A redesign could well save investment in a dedicated mobile app.
#2 Hotel and Hospitality: Why Redesign is a Recipe for Success
Hotel website redesign is essential. The reason for this is simple. Technologies change as rapidly as design styles. Custom web design at 6-monthly intervals can help in incorporating re-branding. A new marketing message one wishes to advertise or a new website functionality are other reasons why the hotel and hospitality companies require frequent website redesign.
Marketing trends and search engine algorithms also undergo a change. What worked yesterday may be out-of-date today. Hotel website redesign incorporates the latest trends and technologies to give users an experience they can enjoy. It reflects the quality of service and shows guests as well as potential guests that one cares about their needs and wants.
The focus is also on creating backups of current sites and URLs. Forming a baseline of analytics ranges across bounce rates, high traffic pages, conversion rates and current loading speed. Search engine rankings, inbound links and current backlinks are just some of the aspects of web design that need to be revamped using redesign principles
#3 Healthcare: Web Redesign Critical for Health of the Business
Healthcare organisations must have websites that are updated every six months. A healthcare site should be responsive. In fact, that should be the first priority, whether it involves smartphones, tablets or other devices. Patients are always seeking health related information or services on the move. But for a responsive site, it is critical to keep up with changes and this is where custom website redesign steps in.
Custom web design must also make it easier for users to find the healthcare solutions they need, whether it’s filling out forms prior to appointments, finding information or learning regarding steps in a procedure. Understanding the need of healthcare patients and caregivers is essential. Website redesign establishes an intuitive functionality for users and keeps them coming back for more.
#4 Social Media and Networking: Redesigning for Sites That Click With Users
Website design focuses on new design trends emerging every few years. As technologies evolve, new ways of designing websites emerge. No other industry needs to keep up with the change as much as social media and networking sites. If the firm’s online impression does not evolve with time, social media brands can miss out on valuable leads.
Design trends are about creating beautiful websites, as website redesign trends are about adapting to consumer behaviour. Further the website is a reflection of the business. As per a recent Stanford University study, credibility of a business is perceived on the basis of its website design. Whether it’s Twitter or Facebook, website redesign forms an important part of the designing process.
#5 Banking and Credit Unions: Website Redesign for Cashing In on Trends
As technologies grow, custom web design evolves as well. The hosting environment where the website is stored also undergoes regular updates. Most banking websites have a space on the web. But how much use they make of it is entirely reliant on redesign. Websites need to go beyond being text heavy, offering an array of product options and navigation along with persuasive design. If visitors have to spend ages on a site instead of learning how to get where they need to in minutes, website redesign is the way out. Banks regular update their sites. HSBC’s product page, for example, is extremely persuasive with well-expressed information and an awesome call-to-action.
Another fully responsive banking site is Barclays, known for its key benefits, bold CTAs and evocative imagery. Custom website design for a bank or credit union is hardly a one time affair. Website redesign needs to take place every six months, because search engine optimisation requires changes based on shifts in search engine algorithms. In the digital age, consumers are always looking for the next best thing. An updated website is a massive advantage. A total redesign or site refresh for financial brands should not be about cosmetic changes alone.