With limited time and resources, any business would want to hone their product development so that flaws are detected well before the item hits the market. Pathwwway’s product testing allows your business to invest resources effectively so that a successful product can be launched and iterations your customers love are readily available. If you are not using Pathwwway services for product testing for your online product, here are the reasons why you need to do so:

#1 Generate More Revenue

Investing in Pathwwway product testing gives companies a massive advantage. A decade of research shows that companies putting human-centred design methods at the base of the growth strategy and testing products get a massive ROI. Product testing is essential for online products because the internet marketplace is so competitive. Pathwwway product testing is the way to go if you want to generate record revenues,.

#2 Increase Conversion Rates

It is also easier to double conversion rates as opposed to doubling traffic. Individuals may run A/B tests, but unless efforts are guided by real feedback from users, one needs to carry out tests to see what sticks. Product testing also shows how different design parts frustrate individuals and what stands in the way of conversions. Supplementing A/B testing and actionable analytics provides insights on reasons why users interact with a brand and product in a certain manner. The way changes are made can have the greatest impact on conversion rates.

#3 Improving Customer Retention and Brand Advocacy

People need a good user experience these days and when they do not get it, the competition is just a couple of clicks away. If the customer has a negative experience, one is less likely to come back in the future and they will not recommend your site, business or app to friends and family. Through incorporation of user input into the design process, one can create the best experience. Investing resources and time into user experience will create brand advocates, who not only use products but also praise these to their social connections.

#4 Reduce Costs

Aside from raising revenue, product testing also saves cash. Getting user feedback makes research-backed, user-centred design decisions possible. Equipped with user insights, costly development errors and customer problems can be addressed.

#5 Lowering Development Expenses

Checking an error  post development is 100x times costlier than detecting product flaws beforehand. An estimated 50 percent of developing time is spent on rework which could have been entirely avoided. There are issues preliminary or survey testing alone may not uncover. These include features that are negligible, confusing navigation and incorrect user behaviour assumptions.

The developer’s time is valuable. Your business can cut down on engineering costs and extensive rework by hiring the Pathwwway product testing team.

#6 Decrease Customer Support Expenses

The customer support team spends all the working hours helping customers when they get stuck. Certain queries are often repeated. Using the Pathwwway product testing service, you can reduce these errors and find out which problems your users run into the most. This will cut down on the time spend responding to questions by testing issues and such findings to form further iterations. This not only reduces customer support costs, but also crafts a more positive user experience. Industry research also shows that for every USD 1 spent in improving user experience, the returns are 2x-100x times.

#7 Decrease Errors For Customers

One of the biggest benefits of product testing for online products is that one can see where users encounter problems and get stuck. This includes confusing and misleading navigation, problems in accessing accounts, difficulty in accessing the correct functionality of the online product etc. Customers can expose problems one fails to identify during the development and design process. Even the best product will fail if product testing is not on schedule.

Additionally, actual users access online products through different devices, when they are multi-tasking etc. So when they encounter issues with the product, it is clearly an indication that there is a serious issue with it. A Pathwwway product testing session can uncover a fresh, unbiased perspective. Product developers often fail to see the flaws in their online products from the perspective of the user. To design the perfect experience, understanding users is a must.

Exceptional product testing lets you see the online design through the eyes of the consumer, and understand what really matters to them. If you launch a product with poor UX online, you could not just frustrate consumers, but even end up losing them. Use user feedback early in the development process and save your business from losing money and valuable time.

In earliest stages of product development, fresh ideas for new online products are generated. So investigation of concept viability is very important in this context. Product testing can additionally be used for screening larger number of concepts and investigating these more deeply. Optimisation is the goal while testing a certain product as part of the launch process. Screening at various stages of production influences product development effectively. But optimisation can undoubtedly be achieved by a high degree of product appeal on the response curve. Testing identifies characteristics of the product that are critical to the buyer’s decision for using it and provides direction for developing attractive, appealing configurations of characteristics.

For many product categories, the price of the product is another critical attribute on which insights must be available. Product testing can locate the price level at which revenue or profit is suited for the manufacturer.  Price variables and components such as installation or monthly fees, and per minute/second usage charges need to be considered. Customer sensitivities could be taken into account, when the price points are considered.

#8 The Risks of Missing Out on Testing

If testing is not carried out, product development as well as pre-launch marketing decisions come from internal perspectives, in terms of what the company or its management know about the customers. This approach is limited to a historical one, basing predictions of future customer behaviour on the past actions. Prior information serves as an advantage, no doubt. But the excessive reliance on history and avoidance of testing misses critical and obvious variables that could increase chances of success.

 

Posted by IT Pathwwway