The world of the web is more dynamic than ever with new technological advancements and design breakthroughs being made every year. With current web design trends shifting to minimalism and comfort, new innovative implementations are seen in every new release of a website.

Less is indeed more in the current era of minimalistic design approach, where the silence is broken by illustrative animations, innovative visual effects, and dynamic design elements.

Designers these days are working to embrace a futuristic design for data visualization using javascript. Custom illustrations and videos are engaging more and more customers at a rate 58 times higher than pages with plain text. Responsive web designs and logos have revolutionized the world of web designing.

Designers are using minimal studio shots to focus the attention of the visitors at specific elements on a web page. Combined with more negative space, the web pages are seen as a piece of artistic composition than a work of web design elements. Various points of interests are being generated to emphasize and capture user attention using cinegraphs and micro-interactions.

Do not forget the vibrant colors, bright gradients, and creative, big, bold typography. Combined together they create dramatic effects that can hardly escape your cognizance.

Currently, more and more web designers are using split page design to logically group content into respective semantic areas on the web page. Mono-color and hybrid icons are the new buzzes in the web design space. Big brands are telling stories via interactive interfaces and engaging illustrations. It will not be wrong to say, the new web design trends combined with innovative technological advancements are redefining the world of web design into a more intense, innovative and creative endeavor.

Despite the technical challenges, we see innovative, consistent, adaptable, user-friendly and beautiful design trends. Let us explore some latest web design trends in 2018 to keep you inspired and motivated:

  • Adding An Illusion Of Depth With Drop Shadows

Shadows have been used in web design since its very inception. Current trends show some amazing variations of drop shadow effects used with grids as well as parallax layouts to create illusive depth effects. With surprisingly versatile shadow effects, you can amazingly transform the aesthetics of a web page. Moreover, you can enhance the visual appeal of your design elements by combining drop shadow effects with vibrant color gradients.

  • Using Vibrant Color Schemes

Sticking to a web-safe color palette is a design trend of the past. Now, more and more designers are courageously switching to supersaturated vibrant shades to redefine hard angled headers. The change has been complemented by the advancements in monitor and screen devices which are more adaptable to rich color schemes. Current web design trends reveal the use of vibrant clashing colors to create an appealing visual that instantly attracts user attention. An amazing design trend for a new brand to set themselves visually apart from traditional web-safe color schemes.

  • Adding Particle Background

More and more designers are using particle background as an innovative solution to the performance issues experienced by websites running a background video. Particle background creates lightweight animation using javascript to display movement as a natural element of the background design. An advantage of using this approach is negligible load time delay. Also, it immediately attracts user attention. It is indeed an innovative technique to create a memorable impression within a few seconds. Such motion graphics have been widely used by social media to generate eye-popping leads to their pre-decided landing pages.

  • Creating Mobile First Designs

Currently, more and more users browse the web using a mobile phone. The various mobile apps have multiplied the web traffic from mobile users. In fact, mobile browsing has literally surpassed visitors from the desktop. People use mobile phones for shopping, ordering goods online, searching for information, and much more. Therefore, current innovation in web designing is mobile first design trends. This implies creating adaptable designs that look equally appealing on the small screen of smartphones.

  • Using Integrated Animations

With better advancements in the browser technology, more and more websites are switching to integrated animations from static images to ensure improved user engagement. Unlike particle animations that occupy the entire background screen, integrated animations are small and helpful in engaging visitors throughout their browsing session. You must have seen animated graphics while a page is loading or an interesting hover effect as you move your cursor over a link. All these are examples of integrated graphics. You can create amazing effects by combining integrated animations with scrolling and navigation. Or make an integrated animation as a focal point for your website.

Animations are indeed a great tool for engaging potential customers. Many websites use integrated animations to tell a story making their customers an active character in them.  Moreover, you can add some visual appeal to your website by adding interesting integrated animations in the form of fun abstract visuals.

Many designers combine integrated animations with custom illustrations to create meaningful interaction for the customers. Custom illustrations are a great and versatile approach to create playful, friendly images and add appealing visual elements. They can be trailered to depict the tone and personality of a brand. In fact, many business organizations are using this trend to redefine their brand image and make themselves more approachable to potential customers.

These were a few design trends for the year 2018 but there are many more to be seen from big, bold typography to asymmetric, broken grid layouts. Trends like dynamic gradients are preferred over dimensional colors to create subtle shading effects. Now, the gradients are more loud and colorful than their previous counterparts. Also, if your website does not have any engaging or eye-catching image, a dynamic gradient background can do the trick of adding some color and visual appeal.

Needless to say, the current year is gearing up for better web designs with bold gradients, bright colors, and integrated animations. Join the pool of trendy designers by applying some of these amazing design trends in your upcoming web design projects!

Posted by IT Pathwwway